Peru has experienced several substantial economic changes in the past decade. The country has established a decent ground gambling segment and also reinforced its iGaming niche regulation in 2024.
With a progressing GDP rise of 4.7% last year, which, thanks to foreign investment, is forecasted to reach 5.7% by 2026, the state is well-poised to attract many promising operators. Companies that enter the jurisdiction now have better chances to gain a solid footprint and impressive revenue.
In this article, our team will explain the advantages of running an iGaming project in the country. We can also help you start an online casino in Peru on a turnkey and White Label basis.
Industry’s History and Current Legislation
The first decent records of officialised RMG activities in the state date back to 1979, when a law permitting land-based gambling was passed. Since then, the government has constantly adapted niche rules to make the sphere transparent and safe for all the involved parties.
Let us take a look at the key dates in the gaming legislation history:
- 1990 — the introduction of the taxation system;
- 1999 — the inclusion of norms related to ethics, ads, and tourism;
- 2007 and 2012 — the provision of principles regarding responsible play;
- 2008 — the issuance of the 1st online casino licence;
- 2022 — the coverage of all entertainment verticals in a single framework;
- 2024 — the implementation of Law No. 31557 regulating web operations.
The country has never strictly prohibited digital amusement platforms from targeting its residents. Offshore brands could enter the market with an international permit and consent to comply with the rules established for domestic companies.
Mincetur is an authorised body that supervises the gambling industry. Its executive branch, DGJCMT, is known for overseeing nuances explicitly related to licensing procedures, compliance protocols, and law enforcement.
Ordinance 31557 helped operators who already worked in the country gradually adhere to the new standards without interrupting ongoing activities. They had about a month to apply for a new certification. During that period, around 150 companies resorted to the institution to secure the licence.
The law’s central provisions include the following:
- Legal basis. All the entrepreneurs who want to start offering entertainment services in the state must register their platforms. Compliance with the current norms is obligatory.
- Punishment for violations. If the rules are ignored, web casino and sportsbook owners will become subject to severe sanctions. The authority may block portals, their IPs, URLs, etc.
- Taxes. All niche studios are required to contribute 12% of GGR to the country. Of this sum, 40% will go to Mincetur, while the public treasury, sports, and mental health institutions will each receive 20%.
Strengths of the Local iGaming Vertical
Launching an internet gambling project in Peru is a promising venture since citizens have been playing for decades and gladly try different entertainment offers. Residents are also passionate about sports betting, especially wagers on football.
Statista, a popular market data provider, delivered the following forecasts for 2025:
- iGaming can generate $345.70 million with an annual growth rate of 5.02%;
- online bookmakers are predicted to gain $185.30 million in revenue;
- user penetration in the digital gambling sector will be at 2.2%.
Continuous technological development and infrastructure improvements substantially impacted the rise of the country’s internet RMG vertical. The major shift began during the pandemic when the government discovered a gap in local connectivity. Back then, many employees and students did not have the necessary gadgets or stable access to the Web, which negatively influenced some employment and educational processes.
The state initiated a campaign to expand and improve telecommunications infrastructure. The government closely cooperated with private organisations to achieve this goal.
The INEI-conducted national survey ENAHO revealed the 2022 results of the initiative:
- almost 77% of people in Metropolitan Lima could utilise the Internet;
- over 58% of households in other parts of the country had access to the Web;
- around 95% of residents owned at least 1 gadget suitable for quality connection.
Peruvians’ Entertainment Preferences
Local punters have specific requirements and tastes for casino content, which are partially similar to those of other Latin American nations but with some nuances.
In 2024, the EveryMatrix gambling provider published its Slot Trumps report about Peruvians’ gaming preferences, playing patterns, and most frequent software choices.
Key notions from the document:
- Themes. Citizens usually select amusement titles in animalistic and classic styles. Alternatives with Asian, fruit, and mythology motifs are also popular.
- Base and bonus features. Residents enjoy sessions with Wilds and multipliers the most. Free spins and purchase options are the most common choices among extra functions.
- Software providers. Pragmatic Play, Microgaming, Playson, Wazdan, and RedRake are the most popular gambling suppliers. Fazi, NolimitCity, and Habanero are in the top 10 list.
Brazilian and Colombian punters have similar tastes, so entrepreneurs who already cater to these nations can scale their services more easily.
Preferable Payment Methods in Peru
Locals pick the usual options for most Latin Americans when it comes to depositing and withdrawing in web casinos.
Commonly used financial services among citizens:
- credit and debit cards — Visa and MasterCard;
- e-wallets — Neteller, PayPal, Skrill, AstroPay, and others;
- bank operations — Banco de Comercio, Banco de Crédito del Perú, BBVA, etc.
Cryptocurrencies are not regulated in the country. Nevertheless, residents demonstrate an increasing interest in digital tokens. Additionally, in 2021, the government implemented the rule that users must pay national taxes on transfers and incomes in virtual money.
Considering the widespread nature of crypto funds and the global tendency to officialise them as acceptable financial assets, Peru can also revise its approach to such currencies. Offshore operators already offer these solutions. Locals prefer Bitcoins over other tokens.
Promoting iGaming Projects in the State
Under Law No. 31557, only unauthorised platforms are prohibited from popularising their services in the country. Legal casino and sports wagering operators have no severe restrictions.
Entrepreneurs must follow several general rules, though:
- targeting minors is forbidden;
- media ads are limited by specific timeframes;
- brands are required to conduct responsible practices.
Business people who want to start working in Peru should still consider the examples of their colleagues from other Latin American states to make it in the industry with the best results. The global trend of establishing stricter limits for gambling advertising may reach the borders of Peru. Hence, managers are better to keep this in mind to be ready for possible regulation shifts.
Operators who are currently working in Peru often use the following methods:
- SMM;
- affiliate networks;
- internet media banners;
- partnerships with specific influencers, etc.
Other promotional approaches, like SEO and e-mail marketing, are efficient as well but not that widespread.
The Main Things About Opening a Casino in Peru
Gaming Market in Peru: Legislation
Major Regulatory Milestones
Land-based gambling legalised
First online licence issued
Law No. 31557 regulates web casinos
Key Provisions of Law No. 31557
- Mandatory operator registration
- Blocking of illegal platforms (IP, URL restrictions)
- 12% GGR tax (40% to Mincetur, 60% to government funds)
Advantages of Running an iGaming Business in Peru
Local Players' Preferences
- Top slot themes: animals, classic, mythology
- Leading providers: Pragmatic Play, Microgaming, Playson, Wazdan
- Preferred payment methods: Visa, MasterCard, PayPal, Neteller, crypto
Casino Marketing in Peru
- SMM, affiliate networks, banner ads
- Collaborations with local influencers
- SEO & e-mail marketing
The country offers a beneficial business environment for running iGaming projects of various formats. The government’s gambling-friendly approach and the country’s economic growth make this market especially advantageous for both aspiring wagering brands and international companies.
Let us review the article’s central notions:
- The first official records of legal RMG activities in the state date back to 1979, when a bill permitting land-based casinos was passed.
- The implementation of Law No. 31557 in 2024 allowed for better-regulating digital activities in Peru.
- Mincetur is an authorised body that supervises the industry. Its executive branch, DGJCMT, is also widely known.
- Statista forecasts that local iGaming will generate $345.70 million in 2025, with an annual growth rate of 5.02%, while online sportsbooks may reach $185.30 million.
- In 2024, the EveryMatrix gambling provider published its Slot Trumps report about Peruvians’ gaming preferences, playing patterns, and most frequent content choices.
- Citizens pick the usual payment options for most Latin Americans when it comes to depositing and withdrawing in web casinos: Visa, Neteller, Banco de Comercio, BBVA, etc.
- Operators in Peru often leverage SMM, affiliate networks, internet media banners, partnerships with specific influencers, and other advertising methods.
To successfully enter such a promising jurisdiction, many entrepreneurs resort to trustworthy intermediaries. These organisations are a perfect assisting force for aspiring brands and large corporations that want to accelerate expansion.
Casino Market is among the best aggregators in the segment. Our team offers turnkey RMG projects, licensing assistance, a wide assortment of gambling software, security systems, payment modules, integration services, and much more.
We will help you open a decent, profitable startup or successfully scale your current activities in the world’s most beneficial jurisdictions. The company’s specialists also offer comprehensive business consultations for free.
Please do contact us if you have any questions about cooperating with a reliable partner. Our managers are here for you 24/7.
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