Rubén Solórzano, Affiliated Marketing Group’s GM, talked about the development path and prospects of the Peruvian gambling segment. He touched on the topic of recently approved regulations within the sector.
Also, as one of the PGS organisers, the expert shared his thoughts on the event’s 2024 edition.
AMG’s and Industry Results in 2023
The year was the final one in terms of complete recovery from the pandemic-related restrictions and losses. Mr Solórzano mentioned that the whole region saw significant accomplishments throughout the period. It was especially obvious in the bookmaker and digital casino niches, which substantially improved their dynamics in terms of regulation.
The Peru Gaming Show 2023 became a sensational occasion, highlighting the industry’s growth. That was the expo’s 21st annual edition which broke lots of records.
The most important achievements included:
- over 6,000 international attendees;
- 75 top-level exhibitors and honourable sponsors;
- confirmation of leadership in organising gaming events.
In Mr Solórzano's opinion, the local market is mature thanks to early introduced regulation. Many Latin American jurisdictions are demonstrating a serious attitude towards legalisation. However, Peru was among the first to implement proper rules for the entertainment segment. The country approved ground gambling back in 1999. In 2022, the bill for iGaming and sportsbook regulation was approved, and then, the law was accepted by Mincetur in 2023.
After affirming those standards, the local authorities managed to integrally formalise the segment, as well as open new opportunities and attract investment.
Other regional states also delivered great results or are set to do so soon:
- Chile is in the middle of political discussions for endorsing gambling norms.
- The Brazilian lawmakers recently passed the corresponding bill to the President.
- Paraguay and Uruguay have started related discussions, which promise to be successful.
These are great signs of active gaming growth in South America and beyond. Such development indicators attract lots of flourishing brands from around the planet and encourage them to invest in the region.
Expectations for 2024
The law for regulating sportsbooks and digital casino games is set to come into force this February. So now, a lot of organisations seek advice on the new rules to officially enter the market with fantastic business opportunities.
In Mr Solórzano's opinion, the internet sector will reveal its full potential in the coming years. When operators and providers fill the local niche with various innovative solutions to interest diverse player categories, the sphere will prosper and become as sustainable as possible.
The manager also noted that legalisation allows betting and iGaming entrepreneurs to deliver exceptional platforms, bringing fresh entertainment and economic benefits. This shows how the implementation of rules can be highly advantageous for everyone involved.
Mr Solórzano also shared some details about the PGS 2024:
- date — June 12−13;
- place — Lima’s Jockey Exhibition Center;
- activities — an expo and several conferences.
At the event, there will be lots of top-rate speakers present. The attendees will be able to explore recent developments, learn the latest news, and fruitfully network with prominent companies and figures in the local amusement segment.
Casino Market specialists can help you open a turnkey gambling business in Peru or other promising countries. We will assist you with creating the overall strategy, installing games and management software, ensuring protection for your platform, etc.
Feel free to contact us if you are willing to continue your entrepreneurial path with a decent partner or have any questions on the matter.
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