Play’n GO, a leading name in the iGaming industry, has formed a strategic alliance with Betika, a frontrunner in Kenya’s gambling segment. This collaboration is set to enhance the provider’s presence across the gambling market in Africa.
Overview of the Agreement
As part of the contract, the supplier will integrate its top-ranked iGaming software into the associate’s platform. The offering will include popular titles like the Rise of Olympus, Dead, and Gemix series.
Play’n GO will extend its content availability to several African countries, including:
- Kenya;
- Ghana;
- Zambia;
- Uganda;
- the DRC;
- Tanzania.
This collaboration underscores the developer’s commitment to providing top-tier entertainment in emerging markets. The signed contract also highlights Betika’s focus on delivering diverse, high-quality gaming experiences to its users.
Benefits for the Parties
This agreement is advantageous for both companies. The operator stands to gain from Play’n GO’s established reputation across 30+ markets worldwide and extensive portfolio of 350+ games. The supplier will benefit from Betika’s strong regional presence and reputation for delivering exceptional gaming experiences and various betting options.
By expanding its amusement catalogue, the operator aims to appeal to a broader audience while the provider enhances its footprint on the continent and explores new business avenues.
Insights from the Companies' Leaders
Play’n GO’s CCO voiced enthusiasm about the new partnership, highlighting the importance of entering fresh markets through it. Magnus Olsson views Betika as a leader in the region, noting the mutual advantages of their collaboration. He emphasised a shared vision for a well-regulated and sustainable gambling environment and expressed optimism for the partnership’s success.
Peter Stagles, the platform’s Head of Gaming, also commended the agreement, recognising it as a significant achievement that could elevate standards across the local industry. He believes Play’n GO’s offerings align seamlessly with Betika’s values and is eager to bring unparalleled entertainment to Africans. Mr Stagles is sure this collaboration will broaden gambling opportunities and enhance the overall industry landscape.
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