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Play’n Go Signs a Lucrative Agreement with William Hill

13 july 2023
Author: James Burton

Play'n Go has become a part of the regular retail market through the collaboration with the famous bookmaker enterprise William Hill in the UK.

Agreement Details

Play’n GO and William Hill: deal

As per the recent cooperation, the creator from Sweden will be able to introduce the Book of Dead to the retail domain of the United Kingdom. The game is often deemed the most famous title in the world. The local punters will now be able to enjoy it and gain a chance for a big win.

Here are some facts about the collaboration:

  1. The presentation has occurred across around 100 of the 888 venues.
  2. The content will be launched within several weeks in 100% of the establishments.
  3. The bookmaker group has over 5,800 FOBT equipment units in about 1,450 shops.

The supplier is also preparing expansion in the United States digital gambling sector. The plan will go into action right after the British campaign. Previously, titles from Play'n Go were accessible exclusively as cruise ship activities.

Comments from the Representatives

Johan Törnqvist from Play’n GO stated it was a huge day for the company. He is eager to witness the fan-favourite slot, Book of Dead, make its greatly anticipated introduction in the UK.

Ian Millman, a senior executive at William Hill, said that improving the user experience has always been the priority for the establishment. He is certain that local consumers will appreciate trying their luck with one of the most prominent titles in the gambling niche.

Casino Market offers a variety of incredible games for your audience from Play'n GO and other premium manufacturers. Contact our managers to learn more and install the best content.

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