A renowned gambling name, Play’n GO, has entered a new agreement with Betfred, bringing a wider selection of its proprietary titles to audiences in the United Kingdom. This step supports the developer’s goal of growing in structured and trusted regions.
About the Deal
This cooperation brings a variety of Play’n GO’s well-known titles to Betfred’s punters.
Among the recently added releases are:
- Fire Joker, which remains one of the most recognisable slots in the collection;
- Rise of Olympus 100, known for its unique visual style and engaging features;
- Boat Bonanza, which offers a mix of classic design and updated bonus options that keep users engaged.
In the first half of this year, Play’n GO introduced new mechanics aimed at refreshing its catalogue. These include Blitzways, which changes how bonuses are unlocked and adds variety to standard features. Another system is Cashback, which provides punters with real-time benefits based on their activity, win/loss balance, and time spent with each release.
The brand also expanded 2 of its best-known series with new entries. Among them is a follow-up in the Moon Princess collection, which builds on earlier themes while introducing fresh visuals and structure. The provider also launched one more title in the Rich Wilde saga, which deepens the storyline, adds updated levels of complexity, and improves the pace of the game to appeal to a wider audience.
These novelties have received positive feedback both globally and in the UK.
Comments from the Parties
Anna Mackney, who leads sales in the UK for Play’n GO, described Betfred as a trusted and established name across the region. She said the collaboration reflects the company’s strong focus on the UK, and she expects users to welcome the fresh titles, which combine familiarity with new ideas.
Betfred’s representative, Andy Horne, said that the addition of these releases has been in development for some time and is in line with the brand's long-term approach. He cited several reasons for the decision, including the need to meet demand for well-crafted titles with strong return-to-player models, the regular content updates from a recognised name, and the importance of attracting new users looking for consistent quality across a broader selection.
This launch marks another step in offering a more engaging portfolio to the UK audience, while also strengthening the reputation of both brands in a competitive iGaming environment.
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