A dynamic gambling brand, Playson, has launched its most ambitious PR event to date, titled Non-Stop Drops and Races. This large-scale campaign offers a prize pool worth €10 million (about US$11.76 million). The amount is 60% higher than last year’s edition, demonstrating the supplier’s commitment to giving more gifts and excitement. The promotion runs from 1 July 2025 to 30 June 2026.
More About the Campaign
This big launch follows the strong results of last year’s Non-Stop Drops and Races 6KK. The previous promotion drew interest from 10 million punters worldwide. Additionally, over 500 operator partners participated. Nearly 250,000 prizes were awarded during that time, demonstrating it was a huge success.
The new campaign offers several fresh improvements:
- rewards every 2.5 minutes;
- 2 daily events running simultaneously;
- extra chances to receive prizes throughout the day.
Among the additional opportunities to get rewards is a special event called CashDays X-treme. This contest will be held at the end of each quarter, guaranteeing top trophies of up to €35,000 (around US$41,170). It will run concurrently with the prolonged Cash Days competition, which takes place during the first 8 days of every month. Together, these events add extra excitement and maintain a strong interest over time.
The provider’s unique Cash Blast tool will power the Non-Stop Drops part of the programme. This instrument delivers random rewards at unexpected moments, keeping participants engaged and enthusiastic.
Another returning element is Short Races, now with a larger prize pool of €2 million (about US$2.35 million). These fast-paced competitions will run from the 9th to the last day of each month, offering even more ways to win.
Tamas Kusztos' Comments
Playson’s CCO stated that this expanded campaign demonstrates the provider’s commitment to delivering more value to its global network and maintaining audience interest over a longer period. By offering larger rewards and more frequent events, the brand aims to foster stronger connections and bring consistent excitement.
Mr Kusztos added that the improved format gives everyone plenty of reasons to join in throughout the year and enjoy endless chances to win big. The new promotion guarantees consistent audience retention and broad appeal.
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