The global leader is going to present its products to local distributors through the commitment of a partner. Kiron has an advantageous stance in the region and long-lasting, strong contacts with companies there.
Playson will be able to extend its position in 30 markets of the mainland thanks to the ally.
Local gambling enthusiasts are going to have an access to a big variety of games from the provider, namely:
Playson’s representative Blanka Homor notes that the company’s appearance in the African marketplace is beneficial not only for the supplier but also for indigenous distributors. She says that they can improve the level of clients' interaction, with the help of their products.
Homor adds that collaborating with Kiron helps implement the corporation’s plans and increases the number of people who are going to enjoy their amusements.
Kiron’s co-owner Steven Spartinos notes that although the gambling industry is not the core direction of the brand, they are happy to help with the excellent knowledge of the market.
He says that this deal has advantages for their brand as well. Mr Spartinos says that it is a great opportunity to diversify content and range of services for Kiron.
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