The collaboration between the two firms was extended for many years after over a decade of a lucrative partnership. Playtech would supply more products to Betfred's stores. The provider will continue offering its self-service terminal machines for sports betting — SSBTs. Their amount had already risen by 50% in 2021−2022 and would increase further.
The contract will help satisfy clients' requests for sports wagering. Gamblers will receive the possibility of placing bets on more events, including the racing of:
- dogs;
- horses.
Words of Mark Stebbings
Betfred's COO declared that the contract prolongation showed the significance of the alliance with the top-rated supplier. The importance of SSBTs to the operator’s retail offering is only growing.
Mr Stebbings added that there will be more possibilities to develop business collaboration in the United Kingdom in the coming years.
Statement of Shimon Akad
Playtech's COO stated that Betfred is among the most well-known wagering companies in the market. While working together, the betting corporation has become stronger. The expansion of offerings through SSBT installation and new wagering events has been essential.
Mr Akad pointed out that his company continues to evolve innovative technologies. These will enhance the digitalisation of the ground market and help adjust to bettors' requests.
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