Playtech Strengthens Its B2B Position Amid Growth and Restructuring

22 may 2025
Author: James Burton

Playtech, a leading provider of casino software and technology, has declared a significant increase in its revenue in the US market and notable growth in other business areas. A key factor contributing to the company’s progress was its successful transformation into an independent B2B-focused brand.

Corporation’s Achievements in the US

Playtech achievements in the US in 2025

Playtech, whose shares are listed on the London Stock Exchange, is active in most global gambling destinations. Currently, the team is oriented toward expanding the range of solutions and strengthening the partner network in American jurisdictions.

Since the beginning of 2025, the firm has seen a stable positive trend in sales of the 3 key products:

  • platforms;
  • live games and shows;
  • traditional casino entertainment.

The group’s SaaS division also demonstrated good profitability. The department has a stable client network of US-targeting operators who work in different regions of the country.

Mor Weizer, the corporation’s CEO, claimed that the beginning of the year was eventful due to the large-scale transition exclusively to the B2B format. This field is already demonstrating tangible results, especially noticeable in the US market, where the most significant indicators were recorded.

Trends and Prospects in Latin America

From the first weeks of 2025, the provider faced legislative difficulties in the regional gaming segment. The organisation searched for ways to deal with the specifics of entering the newly regulated Brazilian market and the introduction of temporary VAT in Colombia.

Despite these challenges, the company maintains a positive outlook on Latin America’s prospects and continues to strengthen its positions in priority jurisdictions. Playtech’s representatives remain confident in the potential of regional markets and see excellent opportunities for long-term and sustainable growth of their brand.

Structural Transformations

Playtech structural transformations: key shifts

The enterprise has undergone significant changes with 2 of its branches:

  1. Caliplay. The provider named the success of the joint product as one of the most significant achievements in 2025 so far. The venture is based on a revised revenue format: Playtech stopped receiving commissions for B2B services and began collecting dividends. The studio currently owns 30.8% of the project’s shares.
  2. Snaitech. The successful sale of the Italian division, which was bought by the Flutter Entertainment corporation, is another step towards optimising the brand’s operations. The developer received €2.3 billion. Most of these funds will be used to finance a new investor payment program. The start of accruals is planned for June 12th.

Mr Weizer said that these deals have significantly strengthened the company’s business position. Playtech now has the opportunity to return more than half of the transaction amount to shareholders as special dividends.

On June 2nd, the group plans to repay €150 million on the issue of senior secured notes for a total of €350 million. The full settlement is expected in March 2026, following the completion of another strategic deal to sell the HAPPYBET platform.

An essential part of Playtech’s restructuring process was the personnel changes in management. The company confirmed that John Gleasure's experience and qualities are the best for replacing Brian Mattingley as Chairman.

The firm’s CEO positively assessed the current dynamics and development prospects. Given the strategic and operational progress achieved in all verticals, the team is full of new expectations. Mr Weizer believes that Playtech has enormous potential for long-term growth.

At the Casino Market studio, you can buy the provider’s best business solutions and order their quick integration on your platform. Feel free to contact us to start a mutually beneficial partnership.

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