Artificial intelligence is not just a passing trend. Over the past 18 months, it has shaped discussions in boardrooms, filled headlines, and influenced the direction of new product strategies across many industries.

Within the iGaming sector, the role of AI is particularly significant, as it can provide operators with practical benefits. In this article, Casino Market’s experts will explain how AI can be applied in live studios without losing the authenticity that audiences expect.
The appeal of real-time broadcast spaces has always been rooted in credibility.
Authenticity has been the foundation of trust, built through 3 main elements:
For many audiences, these factors define what “live” means. They expect a genuine setup that feels human and transparent.
Despite their value, physical-only productions also bring significant limitations:
AI, when used carefully with tools like green screens, provides an alternative. It enables studios to scale more easily, adjust faster, and remain competitive without the need for constant rebuilding.
The introduction of artificial intelligence must always be handled with care. Poorly executed implementations can reduce immersion and create distraction rather than enhancement. In other entertainment formats, digital overlays have sometimes been used in ways that feel disconnected from the theme, and the same risk exists within live casino studios. If effects become excessive, the core experience loses its genuineness.
The key focus for audiences remains simple:
The introduction of AI should strengthen the focus on these elements and provide a simple UI, rather than diverting attention to unnecessary visuals.

At Vindral, the company specialising in high-performance streaming technologies, the central philosophy is that AI should enhance the studio, not dominate it.
The brand offers the following innovative tools:
The best examples of virtual assistant programs come from simple but clever ideas. One client asked for a smoother version of multiplier roulette. Their request was to display coefficients on the wheel itself.
This led to 3 significant improvements:
Vindral’s live streaming, compositing tools, and AI vision software made this possible. The result was V-Track Roulette, launched in 2024 and still running flawlessly. Operators gain a revitalised format, while audiences enjoy an easier and more authentic experience.
Once roulette tracing proved successful, the concept was applied to other areas. Money wheels, already popular across multiple regions, became the next logical choice. Traditional designs are static, offering limited variation.
With the V-Track Money Wheel, operators can:
This approach combines creativity with cost efficiency, providing broadcasting spaces with new ways to stand out in competitive environments.
Audio quality plays a crucial role in keeping punters engaged. Even the most advanced visuals can lose impact if the sound is poor.
Common issues include:
Crystal Speech, Vindral’s AI-based audio tool, addresses these issues by filtering out unwanted noise. This innovation allows operators to place tables closer together, reduce spending on insulation, and maximise their studio footprint. The result is lower costs and more sessions within the same space.
Looking ahead, artificial intelligence is expected to continue expanding its influence in 2 major areas. The 1st is the extension of the creative opportunities for studios wanting to modernise wheel-based shows. The 2nd is in-game integrity and risk operations, where AI can automate detection, improve reliability, and speed up compliance processes.
These advances demonstrate that innovative solutions can deliver value in multiple areas simultaneously, ranging from entertainment to conformity. Operators who adopt these technologies will be better positioned to scale while maintaining trust.
Artificial intelligence in gambling broadcasting spaces is most effective when it strikes a balance between authenticity and innovation. The goal is not to replace the trusted elements that audiences value but to strengthen them with technology that makes operations more efficient and experiences more engaging.
Businesses need to follow these rules when using AI in live studios:
AI is about making live environments smoother, more flexible, and cost-efficient while keeping trust at the centre. Operators who apply smart tools with this mindset will achieve both immediate and long-term benefits.
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