The popular provider aims to expand in the Latin American region. For this, the company builds and deepens connections with top operators in the region.
This time, Pragmatic Play agreed on content distribution with Betsson’s brand Betsafe. A customisable live roulette product would be delivered to the gambling platform.
Details of the Contract
The provider has a multilingual offering, so the supplied entertainment solution will be integrated already in a Spanish version.
This will help the operator with the following tasks:
- covering a wider audience of potential clients;
- attracting the fans of the provider’s games in the region;
- alluring new Spanish-speaking gamblers;
- retaining an already obtained audience with top content.
The roulette product allows for customising its design. Betsafe’s experts can adapt the title to the brand's peculiarities and bring even more exciting experiences to their users. This also boosts the immersiveness and visual appeal of the live entertainment solution.
Comments of the Brands' Representatives
Betsson’s high-ranked official Andrea Rossi praised the provider and its products' personalisation opportunities. The expert is confident that punters would appreciate the new amusement title on the operator’s platform. She also hopes for a further extension of the partnership soon.
Irina Cornides, Pragmatic’s COO, highlighted a beneficial combo of branding options and localised language incorporated in the new roulette with live dealers. She is glad about another step forward in both Latin American expansion and cooperation with Betsson’s brands.
Ms Cornides also expressed her joy in seeing more players from the lucrative region can now explore the benefits of their content.
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