Pragmatic Play, a prominent software supplier, has a clear business strategy in Latin America. Victor Arias, VP of Operations in the region, and Andriele Dias Richardt, Marketing Director, revealed the company’s development plans.
Recent Conferences in the Area
Pragmatic Play has recently attended the SAGSE LatAm event in Argentina. This was a great chance to explore new market trends and build valuable connections in the digital gaming industry. Guests visited the company’s stand and got familiar with the new product offering.
At the gaming trade show, the provider’s team introduced the corporate strategy Mission Trajectory LatAm 2023. Their role in the gambling field is reflected in the new slogan «Your favourite at all times». They tell the story through Spaceman, the main character of the popular crash adventure in Latin America.
The manufacturer visited even more events:
- Peru Gaming Show (PGS) in Lima;
- Brazilian iGaming Summit (BiS) in São Paulo.
Pragmatic Play demonstrated the latest products and built a strong standing in the local market. This was not meant to be a problem by having the best stands and other privileges offered to the company.
Plans for the Region
The famous provider demonstrates steady development in digital operations. The Latin American Hub team continues a current line of growth, although they are ready for further challenges.
They gain a better understanding of recent trends, analyse effective strategies, and look for practical business solutions by using data from other regions. To lighten the burden, it is important to start new partnerships with the largest players in the gambling industry.
The market is described as extremely diverse in technological development, traditional approaches, and public preferences. And this very fact affects its adaptation to the digital world of entertainment. So it is necessary to explore the phenomenon and work with the local audience independently.
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