A world-known gambling company, Pragmatic Play, has sealed a contract with Flutter to provide customised tables for its associates in the UK and Ireland. By securing this agreement, the supplier continues to expand its influence in key regions, ensuring that Flutter’s brands benefit from tailored solutions designed to enhance their services.
The Deal’s Details
The agreement ensures Flutter’s partnering firms receive tailored content to improve customer satisfaction.
Flutter’s affiliate network includes well-known names such as:
- Paddy Power;
- Betfair;
- Sky Vegas.
In the terms of the deal, Pragmatic Play will deliver:
- a collection of customised tables with professional dealers;
- interactive gambling solutions to enhance consumer enjoyment;
- Smart Studio technology for personalised branding;
- specially designed content to meet audience preferences.
The Smart Studio system allows Flutter to adjust network titles, ensuring each brand’s identity remains distinct while benefiting from Pragmatic Play’s innovations.
Beyond the standard selection, bespoke options will be introduced to suit local preferences.
These solutions encompass:
- exclusive table themes designed for specific brands;
- custom features that differentiate them from competitors;
- special time-limited promotions and offers tailored to audience demands.
With a strong focus on customisation, the agreement aims to provide engaging and memorable products.
Comments from the Parties
Pragmatic Play’s representative highlighted the significance of this agreement, stating that working with a major brand like Flutter offers an excellent opportunity to deliver cutting-edge solutions. The executive emphasised that this deal will help introduce new levels of quality and innovation across the UK and Ireland.
Flutter’s spokesperson shared similar enthusiasm, explaining that Pragmatic Play’s technology and expertise fit perfectly with Flutter’s approach. The representative mentioned that Smart Studio will allow businesses to offer unique experiences while maintaining their established identity.
By combining expertise with cutting-edge technology, the collaboration aims to enhance products while ensuring a personalised approach for customers.
With this contract, both parties take a step forward in shaping the future of high-quality services in the UK and Ireland.
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