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Pragmatic Play Talks About Its Activities in Latin America

19 april 2023
Author: James Burton

At the recent GAT Expo, the representative of Pragmatic Play Victor Arias talked about the significance of developing the game offerings. He also noted the specific requests coming from punters, who prioritise having a good time with the amusement titles.

The Group's Performance at GAT Expo Cartagena

Pragmatic Play at GAT Expo Cartagena

The executive commented on the previous year's experience, where more guests decided to partake in this event. So, the expectations for performing in the exhibition in 2023 were quite high.

The latest visit to Colombia had excellent results, which the company was very satisfied with. Victor Arias said his group will unquestionably be attending the following annual exhibition, which will also mark the 25th anniversary of the event. The representative also teased having a more extensive stand than in the current year's presentation.

Significance of the Latin Market

Speaking of Colombia, Mr Arias said that it is among the most developed jurisdictions in the entire region. The whole territory is going through consistent improvement. At the same time, particular areas are growing the most.

The pandemic prompted enormous alterations. This led to the punters needing to consequently develop their tastes and skills in choosing the types of web entertainment. The company's executives now see players with substantially higher requests. This drives the group to improve continually.

New technologies are the supplier's main trademark. Adjusting content to local markets is an impressive part of its game offerings. Your Favourite at All Times is the fresh catchphrase of the enterprise. Mr Arias feels that expression perfectly encapsulates all of the group's experiences and promotional specifics. The supplier aspires to consistently be the client's number one.

Fresh Innovative Game and Its Performance

Not long ago, the provider launched the Spaceman slot, which had some completely new and fascinating mechanics when it came to the way punters interact with the product. Victor Arias says his group has a top-notch solution and major standards for giving clients the most memorable experience.

There is growing interest towards slot games, and players usually expect a lot from them. This creates an ideal atmosphere for the company to establish itself in a brand-new market, where the demand is very high. There is a client preference for the group's releases, according to the representative. He takes obvious pride in it as there are some good outcomes.

The Company's Strategy

Pragmatic Play in Latin America: strategy

The enterprise works in 2 main directions:

  • extremely active creation of new games each year;
  • consistent presentation of the content at sector-wide events.

The manufacturer is planning to develop in both verticals. The studio has a big committed effort in Latin America, which is demonstrated by bringing the group's interests to the area.

It is important for the organisation to:

  • be recognised in the region;
  • advance the proprietary content;
  • consistently offer what the area is searching for.

This is why being present at special conferences is important for the studio's success. The provider considers operators as equal partners that the group tightly cooperates with within the region. For the enterprise, such cooperation means mutual success, and it is significant to also see the collaborators' efforts pay off.

The GAT Expo in Colombia was the main event for the group in the region. Argentina with its SAGSE exhibition is the next goal. Afterwards, the enterprise's representatives are going on a journey to many different countries and will proudly offer a lot of quality content.

Casino Market offers gaming products from Pragmatic that would boost your business significantly. Contact our managers to integrate top software from this and lots of other decent brands.

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