The provider of progressive gambling solutions has signed a deal with Optimove, a B2B company helping other brands boost their clients' trust and loyalty. Under the agreement’s terms, Pragmatic's team is set to receive the partner’s Opti-X DXP to individualise the experience of end users better.
About the Supplied Platform
The delivered technology provides enhanced personalisation through the use of artificial intelligence and machine learning instruments. The modules will assist operators with generating more suitable recommendations for their customers in real time.
The solution can aid with several tasks, such as:
- increasing gambler LTV;
- strengthening player retention;
- deepening audience engagement, etc.
Thanks to this, punters will receive more accurate search results on entertainment portals, which will help the participants find suitable content faster and more seamlessly. Meanwhile, operators will get a great chance to improve their marketing metrics and profits, as a result.
The tool can be used across different channels. It is suitable for both wagering websites and mobile applications. The platform includes pre-designed widgets, and B2C brands can smoothly integrate business rules with 20+ AI modules.
The innovative product also allows for:
- creating dynamic layouts;
- triggering contextual messages;
- taking advantage of real-time data;
- using flexible experimentation instruments;
- instantly autocorrecting the users' requests, etc.
Optimove’s Director of Personalisation Offering stated that capturing and holding players' attention demands the provision of individualised experiences from the very 1st visit. According to Matthew Gilbery's statement, his team is excited to partner with the gambling giant. The expert called the associate a market-leading supplier, which contributes a lot of effort to delivering unique amusement experiences worldwide.
Pragmatic’s spokesperson also praised the collaboration and the ally itself. They mentioned that the deal underlined the game manufacturer’s dedication to granting the finest solutions to both operators and gamers.
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