Push Gaming restructured its portfolio on September 1, 2025, with two new content categories and a classic-style sub-brand to reach a wider range of players and maintain its premium slot identity. The refreshed setup separates core high-volatility titles from lighter games and introduces a classics line for key jurisdictions. Operators gain clearer product tiers for acquisition, retention, and market-specific launches.
What is Changing
Push Gaming maps its content into 2 categories, plus a dedicated sub-brand, to keep the same order as the announcement and align legacy hits under the new framework.
Key changes:
- Push Originals stays as the flagship line for experienced audiences, focused on complex mechanics, strong volatility, and large win potential. The first new release under this banner is Bamboo Ways, with previous successes reclassified to match the new structure.
- Push Actions targets casual and social segments with quick-to-learn gameplay, bright art, and mainstream themes. 3 Magic Pots and 10 Flaming Bisons move into this group as early examples of the lighter direction.
- Reel Hot Games becomes the new sub-brand for classic slots with fruit symbols, retro styling, and simple rules, upgraded with modern features. It aims at the United States, Romania, Greece, the Netherlands, Bulgaria, and Latin America. The earlier Power Vault rollout in the UK and Brazil served as a proof of concept for this path.
Strategy and Goals
The company frames the shift as a scale-up phase that preserves quality and broadens the appeal. Executives explained that diversifying into Originals, Actions, and the Reel Hot line builds on the studio’s standards to deliver better coverage across regulated markets and to drive partner growth. They stressed a focus on boundary expansion and new product releases that create mutual value for studios, operators, and players.
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