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Right-Matched Content Ensures the Success of Game Operators

07 july 2022
Author: James Burton
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The key aspect of attracting and keeping customers on the gambling portals is their content.

Gambling content: providers and markets

Casino Market provides an overview of consumer preferences in markets around the world and the effective integration of products on casino platforms.

Core Consideration Points

The range and calibre of the portfolio have a big impact on players' perceptions of iGaming sites. Distributors must figure out how to identify the target audience's needs and satisfy them to maintain a positive reputation.

The practice has shown that this calls for further expertise. Every year, new game creators enter the market, while already released titles receive updates.

One of the most challenging phases of running an online casino is content integration. In this regard, Slotegrator advises its customers on which suppliers have the most well-liked material in different markets.

Preference of Players around the Globe

Among consumers from the post-Soviet space, such entertainments are very popular:

Amatic and Endorphina products are at the top among the CIS countries.

North American consumers prefer classic amusements as much as:

Popular content providers in the huge US and Canadian markets are:

Scandinavians prefer sports wagering more than gambling. However, local users of online casinos also adore dice and poker games made by:

  • Amatic;
  • EGT, etc.

Players in Central and Eastern Europe particularly enjoy products from Endorphina, while in the north, enthusiasts prefer content from Evolution more.

Live dealer games have been increasingly popular in South and Southeast Asia in recent years, and providers have followed this trend by creating more and more up-to-date material. Evolution Asia and Ezugi are a few of these service providers.

The most popular games here are:

  • Live Dragon Tiger;
  • Baccarat;
  • Super Sic Bo.

They are run by dealers with an Asian flair in studios with local cultural influences.

Along with betting on cricket, Indian players like rummy and the national game Teen Patti.

Sports wagering is a growing industry in North Asia. Cricket is popular here as well. Particularly well-liked games with live dealers from Blueprint and Quickspin came in second place.

The most popular content when it comes to internet casino offers in Africa is from such studios:

Players from North Africa also choose Pragmatic Play titles. On the continent, sports betting is far more common due to sociocultural elements like the universal love of football.

Latin American enthusiasts, besides their famous passion for football, also wager on:

  • cock fights;
  • baseball.

Australian punters prefer such entertainment with live dealers:

  • poker;
  • blackjack, etc.

The region’s players enjoy amusements from Pragmatic Play, Platipus, and others.

Product Integration with APIgrator

Gambling content integration: APIgrator

Players all across the world appreciate having simple access to their favourite entertainment. To keep customers' loyalty, gambling distributors need to update and fill their platforms with proper content.

Many operators use a game aggregator to speed up the procedure and cut down on wasteful expenses because signing several agreements with numerous suppliers requires much time and money.

APIgrator, developed by Slotegrator, opens access to many amusements from well-known vendors through a single integration.

The instrument provides businesses with significant time savings because they do not have to:

  • undertake protracted talks with suppliers;
  • take care of technical assistance for specific integrations;
  • sign contracts with every source separately.

With only one click, APIgrator enables operators to install 15,000+ items from more than 100 authorised developers into gaming platforms.

Casino Market actively tracks trends worldwide. To get innovative gambling solutions for your platform, please contact our experts.

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