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Rules of Success for Gambling Operators in Latin America

08 august 2022
Author: James Burton
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Countries in Latin America are giving new and exciting web gaming business opportunities. Let us overview the region’s regulations along with relevant tips for a successful selection of target areas.

Gambling business in Latin America: rules of success

General Situation

Latin America is a very ambitious region with a multi-million population.

Among the countries that show signs of expansion are:

Brazil is positioned to become the greatest sports betting market in the world along with advancements in legislative changes.

Businesses intending to operate in Latin America may encounter challenges due to the region's market fragmentation. To avoid risks, operators need in-depth industry knowledge and awareness of possible operational issues.

Each jurisdiction differs significantly in its cultural features and unique player preferences. Entrepreneurs must consider a multitude of factors to build a successful business strategy.

Proposal Adaption: Smartphone Apps

Over the past few years, iGaming in Latin America has exploded due to the continent's rising demand for mobile devices. According to Statista, Brazil had a smartphone adoption rate of 84% in 2020, and by 2025 it is anticipated to reach 88%.

Argentina and Chile, where this level is 70%, had the next-highest degree of mobile implementation. The majority of people in these nations are rapidly purchasing portable devices since they cannot afford pricey PCs and consoles.

The proportion of a desktop internet connection in 2020 is as follows:

  • Argentina — 48%;
  • Colombia — 44,8%;
  • Brazil — 38,7%.

Due to the limited percentage of households with access to PCs and the increasing level of mobile internet usage, there is a demand for simple website versions and phone apps.

Content Localisation

Latin America is one of the most varied areas in the globe with 20 nations and 13 dependent territories. Spanish and Portuguese are the 2 primary languages of the continent.

Locals have a great passion for football. More than 67% of the bets fall on this game.

The most attractive tournaments for Latin Americans are:

  • World Cup;
  • Champions League;
  • Spanish La Liga, etc.

In terms of appealing to sports enthusiasts, content localisation is crucial. On the continent, punters follow more than just the major football leagues. Distributors should also cover national tournaments and teams in every Latin American state.

Experience with wagering is another crucial component. Every country has its unique gaming culture. The betting practices of players in Latin America are different from those of Europe. Operators may notice smaller but more frequent bets.

The involvement of participants can be raised through a variety of promotions, cross-sales, and other marketing strategies. The region is openly welcoming of additional functions.

Payment Options

Payment systems in Latin America: key tools

Statistics on banking in Latin America vary substantially from one country to another. For instance, in Brazil, the majority of individuals in the north do not have wide access to financial services, such as bank cards and accounts.

Compared to other nations like the US or Europe, the continent might not have the same payment access to markets. As a result, local financial institutions are more well-liked than global ones.

Consumer comfort levels are growing with modern payment options, such as e-wallets and mobile transactions. Cash transfers remain predominant in the region, though, and the non-banking population is still substantial.

Through invention and adaptability, some Latin American developers have created substitute payment methods for their populations without access to banking services. As a result, governments, banks, and fintech companies are trying to use digital transactions more often to increase the region's natural payment availability.

It is crucial to comprehend how local players desire to get their wins. Businesses should provide the possibilities that these individuals are used to and believe to be most advantageous. Such an approach enhances their gambling experience and fosters trust.

Growing Trends

eSports are likely to gain popularity in Latin America over the next few years for several reasons.

The primary factor is the presence of successful local teams in the following contests:

  • Dota 2;
  • League of Legends;
  • Counter-Strike: Global Offensive (CS:GO).

Fans are more inclined to spread the word and grow their supporting bases in areas with professional leading teams. Once investors are involved, these groups are strengthened, and a developing ecosystem is created.

eSports is already advancing in many countries around the world at a rate that can keep up with more established game matches. The cyber market in Latin America may not currently be the most well-known. However, this sector should not be disregarded due to the regional increase in popularity, the expansion of teams, and the growing number of dedicated events.

Region’s Regulations

Most Latin American governments are focusing their efforts on iGaming development through:

  • industry legalisation;
  • regulation setting;
  • taxes establishing.

Argentina and Uruguay are leading the charge in adopting gambling rules that will boost the local economy and lessen the detrimental impacts of illicit gaming.

Due to continued adherence to judgments made more than a century ago, frequently by religious authorities, Bolivia and Ecuador's national gambling sectors are in a difficult position.

Brazil has shown how to close this gap by enacting progressive laws in the face of conservative opposition that resists change and favours traditional practices.

If you want to open a casino or betting business in promising areas of the world, please contact Casino Market experts.

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