At SBC Summit, which will be held at Fira Barcelona Montjuïc on September 20−22, promotion experts will congregate to debate recent strategies, tendencies, and legislative difficulties in associate programs.
What Can Visitors Expect?
Among major participants, there are the following brands:
- Bet365;
- Kaizen Gaming;
- Melbet, etc.
Attendees of the events will have a chance to gather knowledge from:
- affiliate teams;
- digital advertising specialists;
- frontman gambling publishers, and others.
Also, the «Affiliate, Marketing & Media Zone» has a separate stage and schedule.
The presentation will cover important topics, including:
- associate licensing;
- players obtainment;
- the possibilities and difficulties of partner marketing, etc.
Who Will Participate?
Major industry experts will be present at the conference, where they will discuss a range of issues.
September 21
The «Affiliate Leaders — evolving beyond player acquisition» panel speakers will include:
- Simon Pilkington, KaFe Rocks;
- Jonathan Edelshaim, Natural Intelligence;
- Peter Gunni, Traffic Lab, etc.
The experts will go in-depth on issues like safer gaming, media compliance, and client disputes. All of these will be raised based on personal experience and existing cases.
The seminar «Emerging markets — spreading the word» will concentrate on the function of affiliates as reliable entry points into emerging jurisdictions.
The module brings together:
- Priscila Pio, BetanDeal;
- Lee Gwilliam, Gambling.com Group;
- Javier Troncoso, Futbol Sites, etc.
September 22
The topic of «Industry regulation and its influence on performance marketing» will be discussed by:
- Asbjørn Bieling-Hansen, GiG Media;
- Chris Harrison, Google;
- Dmitry Belianin, Parimatch, and others.
The experts will concentrate on how local laws in regions across the world affect promotional strategies and the difficulties related to working with companies such as Microsoft, and Facebook.
A reassessment of affiliate arrangement conditions is becoming more important as markets develop, more consumers arise, and distributors manage new constraints across regulated areas.
The connection between companies and associates will be discussed by:
- Sven Kaltenegger, Whitezip;
- Sebastian Erfurth, Casino. online;
- Gavin Walters, Elworth Media, and others.
Organiser’s Feedback
According to SBC spokesman Rasmus Sojmark, partner promotion is crucial to the success of many modern companies. Associates support distributors in the efforts to acquire players, develop market entrance plans, and settle disagreements.
The created zone demonstrates the event's dedication to helping platforms set up connections with partners and media sources. The event can assist firms in expanding clientele and increasing brand awareness, as well as teach affiliates how to handle difficulties.
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