SBC’s representatives announced the 5 startups picked as the SBC First Pitch's finalists. The competition is part of the SBC Summit, which takes place on September 24−26th. The contest itself will be held on the 24th.
Attendees who have tickets to the conference and exhibition event will be able to enjoy the tournament. The main action will occur at the Portuguese FIL centre.
Details from the SBC First Pitch’s Organisers
The competition’s Headline and Premium sponsors are Soft2Bet Invest and White Swan Data, respectively. The contest will be moderated by Jesse Learmonth.
On the 24th, each finalist will demonstrate proprietary solutions in a 3-minute presentation. Afterwards, they will answer the questions from the jury, which consists of industry frontrunners and investment specialists. The commission’s members include professionals in the venture capital investment, sports wagering, and gambling fields.
The board comprises:
- Soft2Bet's Martin Collins;
- Life Winning’s Paris Smith;
- Sportradar’s Javier Altamirano;
- Burlywood Capital’s Mark Blandford;
- Eilers & Krejcik Gaming’s Adam Krejcik.
SBC’s VP of Growth and Strategy for the Americas declared that the industry response to the tournament is impressively positive. The increasing number of applications evidences this. According to Sue Schneider’s statement, contestants from 18 countries are engaged in the 2024 event edition. She believes the Summit shapes a perfect environment for startups to showcase their potential.
The VP called this year’s contest the most competitive yet and praised participants for trying to fill gaps in the sphere. Ms Schneider expressed gratitude to all sponsors who shaped the prize pool and the jury that is about to define the winner.
Impressive Rewards
The victorious brand will get a package of various perks valued at about € 118,000. The services and products granted will help the champion further develop and expand its offering.
The 5 most expensive prizes include:
- 1-year API access to Are You Watching This?'s analytics and MetaBet’s gambling information — € 44,000;
- a 6-month subscription to Eilers & Krejcik Gaming’s Sports & Emerging Verticals — € 23,000;
- a 3x3m turnkey-built stand at the SBC Summit 2025, with sponsorship mention and 4 free tickets — € 15,000;
- SBC Media’s promo package with 6-month advertising on industry-relevant news sources — € 11,000;
- marketing credits for AWS services, like storage, generative AI, ML, compute, and similar technology implementation — € 10,000.
Other benefits include interviews, legal gaming aid, corporate videos, exclusive brand packages, and more perks, each costing € 2,300−5,900.
List of This Year’s Startup Finalists
Among the 5 competition frontrunners are the following studios:
- Match Hype. The company transforms raw data into high-quality, immersive videos with extensive information. The content covers various gambling tips and is translated into 30+ languages.
- Random State. The enterprise combines the best features of hypercasual gaming and unpredictable lottery experiences. The team innovates engaging bingo-style entertainment.
- SavageTech. This B2B SaaS firm has developed the 1st gamified retention engine for the wagering and casino market. When enjoying bets, clients obtain avatars and fight monsters.
- StatX Sports. The brand delivers fundamental odds and data solutions to sports organisations, teams and leagues, bookmakers, and media partners. Its offers allow for making informed decisions.
- XGENIA. The startup is about creating modular and versatile AI-based products across different casino aspects. This includes risk management, arranged via a high-speed and labour-saving API.
Let us recall that SnapOdds won the 2023 contest. The studio leverages a smartphone camera’s technology to recognise a real-time TV or streaming sports event. The proprietary service then redirects customers to the pages of relevant betting markets, odds, leagues, etc.
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