The upcoming 2025 edition of the SBC Summit Tbilisi promises to be the largest. It will focus on gaming in the Eastern European and Central Asian markets. SMH Global will co-host the event.
The meeting will take place from October 15th to 16th in the Sheraton Grand Tbilisi Metechi Palace’s halls in Georgia. Organisers anticipate that over 2,000 senior gambling executives will attend the show.
Key Highlights of the Gathering
The summit will provide a convenient platform for exchanging strategic ideas, networking, and sharing regional experiences.
The list of guests includes:
- local and international operators;
- equipment and software suppliers;
- branches of major gaming corporations;
- representatives of regulatory authorities.
Alessandro Nesta will be a special guest of the event. On the first day, the ACM icon and World Cup winner will deliver a welcoming speech about leadership, sustainability, and lessons gambling enterprises can learn from elite sports.
On October 16th, he will participate in a discussion on the influence of athletic legends on the entertainment sphere. Experts from 1xBet, SMH Global, and other reputable companies will join the panel. The delegates will discuss how famous sportsmen can help gaming brands increase credibility, boost audience engagement, and promote responsible play principles.
Central Parts of the Meeting’s Agenda
On October 15th, a series of conferences will be held on various niche topics, such as:
- regulatory and compliance issues;
- innovations changing the global market;
- sensible implementation of AI instruments;
- peculiarities of industry regulation in the region;
- methods of building long-term business partnerships;
- new betting formats that are gaining popularity in Eurasia;
- responsible gambling promotion in the Caucasus and beyond, etc.
The event calendar includes presentations by over 60 experts. Among them are:
- NES' Elie Honain;
- Entain’s Dainis Niedra;
- Setanta Sports' David Japaridze;
- Megabet Plus' Nick Laconico, and many others.
A separate panel will be prepared for the officials from regulatory authorities. This section will gather policymakers and other specialists from Bulgaria, Estonia, Georgia, Malta, and Lithuania. Rombet, the leading Romanian association promoting responsible gaming and strict oversight in the region, will be an exclusive guest at the show.
Alongside the discussions, an exhibition will be held. The organisers plan to welcome 700 operators and 200 affiliate specialists. The companies participating in the expo will present their latest technical achievements and breakthrough developments in the fields of AI, payment systems, and security, among others.
Evening and Entertainment Offers
Attendees will be able to explore various locations for networking and fostering valuable business connections.
To create a relaxed and informal atmosphere, the following has been prepared:
- Opening party. The chosen venue for the day-1 celebration is the Stamba Hotel. All participants can visit the grand occasion.
- Poker tournament. Its sponsors are Evenbet and Betlive. The contest will be held at Sheraton Grand Tbilisi on October 16th. Admission is free, but players are asked to register in advance, as space is limited.
- VIP dinner for C-levels and operators. The selected venue for the day-2 meeting is the Republic Restaurant. Another celebration follows it, and both require an invitation.
- Closing party. The final festivity will take place on the Republic Event Hall’s 2nd floor. Admission is free for all summit attendees.
The organisers offer 2 types of tickets — Full and Group. As usual for such gatherings, affiliates and operators can be provided with free passes.
Expectations of the 2025 Edition
SBC’s Founder and CEO claimed that the show aims to unite representatives from numerous Eastern European and Central Asian countries. According to Rasmus Sojmark's statement, each regional market has impressive growth potential.
He believes their success is achieved through:
- innovative thinking;
- reliable partnerships and networks;
- a deep understanding of national cultural specifics.
SMH Global’s Founder called the summit a must-attend for anyone interested in expanding into the mentioned Eurasia regions. In Lasha Machavariani's opinion, Georgia is a strategic crossroads of the continent and an exceptional location to bring together top industry leaders. This year, guests can expect a deeper dive into the local scene with its trends and popular gaming formats.
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