Eventus International has praised the successful completion of the 10th annual Sports Betting West Africa+ (SBWA+) gaming event. The summit took place on August 27th-29th, 2025, at Accra’s Labadi Beach Hotel (Ghana) and confirmed its status as the leading regional platform for establishing business contacts with industry giants.
Central Highlights of the Remarkable Show
The conference was opened by McComb Victor Kankam, Africabets' BDM and Financial Representative. He delivered a welcome speech and provided guests with an overview of the event’s growth.
The day-1 discussion panels at the summit covered the following topics:
- ROI in affiliate marketing. This section explained how to maximise the Return on Investment parameter by analysing project-popularising programs in depth.
- Quality traffic for sportsbooks. Effective player acquisition approaches were at the centre of the session. Visitors explored the best practical strategies in content promotion, SEO, and partner networks for the gambling business in Africa.
- Compliant advertising campaigns. Guests had a great chance to dive into the ethical and regulatory aspects of regional marketing. They also discussed how to track the performance of such initiatives productively.
- Gaming audience conversion. The workshop delivered hands-on insights into building new user acquisition and retention funnels with the help of affiliates, as well as optimising the existing ones.
The activities of day 2 allowed attendees to learn more about innovative technologies, cybersecurity, responsible play, emerging trends, the importance of global collaboration, etc. The final part of the summit was dedicated to sustainable growth, tailored entertainment offers, payment solutions, eSports, corporate inclusion and diversity, and similar essential topics.
SBWA+ Summit Eventus Awards Gala
August 28th was highlighted by a prestigious ceremony aimed at accomplishment recognition. The companies and experts who have made significant contributions to Africa’s market development were praised and their success celebrated.
The jury awarded the best in the following fields:
- consulting;
- innovations;
- virtual sports;
- affiliate promotion;
- operator performance;
- responsible gambling, etc.
It is worth mentioning 2 special shortlists created precisely for recognising outstanding female achievements in the industry. These categories emphasised women’s irreplaceable roles in the evolution of the global market.
The nominations were as follows:
- West Africa’s Rising Star in Leadership;
- Innovation Queen of West Africa.
Mr Kankam’s Impressions of the Event
The business development expert looks forward to the formation of a sustainable, dynamic, and ethical ecosystem of gambling and sports betting across the continent. He believes that such an environment is a great basis for long-term partnerships and maximum transparency in the industry.
The BDM is confident that a well-aware community has the potential to shape the regional sector’s trends. It also presents a good opportunity to eliminate the shadow segment, making local businesses safer and more attractive for investment.
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