Scientific Games, a leading casino content provider, announced a strategic deal with Universal Products & Experiences.
Following the agreement’s terms, the parties will design a series of digital and retail lottery titles based on the Jurassic Park and Jurassic World film franchises. It is the 1st time this iconic cinematic theme has been brought to the iLottery market.
Details of the Collaboration
The new product line, which uses characters from famous movies, was officially presented at the prestigious event on September 9−12. During the North American Association of State and Provincial Lotteries show, the parties' delegates demonstrated the novelties' most significant benefits.
Several exciting facts related to the launches:
- Geographical coverage. SG and Universal’s joint content will be available to all the representatives of the gambling business in Canada and the USA.
- Fresh releases. The manufacturer also plans to use Jurassic Park’s plot to design the new Linked Game lottery product.
- Extra proposals. To promote the novel title, a unique tour to Hawaii, where the original movie was filmed, is already being developed.
Comments of SG’s Representative
Kyle Rogers, responsible for the company’s licensing operations and strategies related to instant games, praised the team’s tremendous work in cooperation with Universal’s experts. He highlighted a strong portfolio of brand-new lottery products as a fantastic result of the joint efforts. The new project can potentially attract thousands of players and give them an unforgettable experience.
Mr Rogers particularly emphasised the popularity of the dinosaur-themed film among different generations. According to Scientific’s management, the fresh lottery solution has enormous potential to gain a record fan base from various demographic groups.
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