Scientific Games (SG), a renowned provider of gambling and lottery products, has initiated a collaboration with the National Basketball Association. Under the contract’s terms, the developer is set to supply NBA-themed scratch-card content across USA niche projects.
The partnership will allow raffle enthusiasts to enjoy unique promos and prizes inspired by users' favourite sports teams. Considering the 2 brands' popularity, the initiative promises to interest a broad audience.
Agreement in Massachusetts
The provider has dedicated a significant part of its efforts to serving the Massachusetts State Lottery’s needs. The developer has created Boston Celtics-themed scratch cards.
The operator is known for delivering quality niche content, so its representatives expect to attract a broad audience of the sports team’s fans. The company’s Executive Director considers the local squad one of the biggest franchises across all athletic disciplines. According to Mark William Bracken's statement, the new lottery product is a great opportunity to celebrate the team’s recent champion title.
The fresh game created by SG offers regional fans the following:
- numerous souvenirs;
- chance to win up to $ 1,000,000;
- unforgettable entertainment experiences.
The amusement solution’s main highlight is its customisable nature. It allows for shaping tailored sessions and rewards to match the local players' preferences and specific tastes.
Expansion to Other States
The software supplier is preparing to distribute more NBA-themed scratch-card content to audiences in other regions. New promos will be adapted to the peculiarities of a particular state.
SG’s VP of Licensing expressed enthusiasm about welcoming the Association back into the lottery sector. In Tina Hoover's opinion, the sports organisation boasts a loyal and vigorous client base, which makes the NBA ideal for distributing sweepstakes products appealing to punters from a specific region.
All the upcoming gaming releases will be customised to each operator’s domestic market. Proceedings from the sales will power good cause initiatives in the corresponding communities.
Provider’s Constant Growth
The recent partnership follows several essential agreements between SG and popular USA gambling brands.
The developer has supplied its system to lotteries in the following states:
- Ohio;
- North Dakota.
The corporation continues to improve proprietary sweepstake products by merging gaming experiences with sports vibes. This strategy allows the company to please numerous punters, leverage the benefits of different verticals, and be helpful to partners.
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