Allodium Games and Jelly Entertainment have recently joined Scientific Games' fast-growing Content Hub and Partner Program. Both studios will add their branded iLottery solutions to the industry’s premier software distribution resource.
Key Highlights of SG’s Platform
SG has introduced this product, which combines a content aggregator and partnership network to support lotteries' access to high-quality eInstant solutions. It is a unique resource which offers sweepstake software from prominent gaming studios and is managed through a collaborative program.
In addition to enhanced access to content and distribution, lotteries benefit from:
- streamlined operations and billing;
- simplified tech integrations;
- improved data and analytics.
All these are designed to enhance iLottery portfolio management and future content development.
Such sweepstake-focused studios have already signed on as partners:
- Bwloto;
- Random State;
- EQL Games;
- Inspired Entertainment;
- 7777 Gaming.
The number of studios in the partner network will continue to grow for the ultimate advantage of lotteries and their punters' entertainment experience. SG expects to contract with 25+ brands by the end of the current year.
About Newly Added Studios
Allodium Games, a Prague-based firm renowned for its expertise in developing online scratchcards, is set to add 100+ distinctive titles to SG’s content aggregator. Over the past 16 years, the creator has built a robust portfolio featuring top-quality online versions of traditional land-based scratch games. The catalogue includes both custom and bespoke solutions specifically designed to suit the unique needs of various lottery markets.
Allodium’s CEO has highlighted the company’s main focus. The firm strives to deliver top-performing online scratchcards that captivate and retain players. Through this strategic partnership with SG, the creator is eager to bring its well-established games to new markets. The representative sounded inspired by the possibilities this deal promises.
Jelly Entertainment, a B2B gambling software supplier based in the UK, first presented its products only 3 years ago. Despite being a young iGaming brand, it has already built a strong reputation in the niche. The firm is known for creating innovative, easy-to-understand and highly engaging content.
Jelly’s CCO highlighted the deal's benefits. Through collaboration with SG, the developer will significantly extend its presence and attract a wider audience across various markets. SG’s expertise and top-tier status in the gambling sector will undoubtedly contribute to Jelly’s global growth.
SG’s representative stated that their team is glad to welcome two new brands to the firm’s rapidly expanding network of partner studios. Each of these companies delivers outstanding gaming experiences, further increasing the diversity of content available to players.
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