Scientific Games (SG), an international supplier of lotteries, has extended its licensing contract with the developer Gaming Realms. The main topic of the upgraded agreement is the right to use the Slingo brand’s offers for the next 5 years.
Details of the Expanded Deal
The fresh arrangement allows SG to continue organising retail and digital Slingo draws.
The project was launched about 30 years ago as a gambling mix of bingo amusement and slot titles on the web resource AOL Games. The solution was a great success, and the company decided to allocate additional capacity to the development of this vertical.
Scientific’s product portfolio comprises various types of lotteries, but Slingo’s offerings enrich it on an unprecedented level. SG plans to expand its niche catalogue further with options like terminal-based instant wins, 2nd-chance promo content, etc.
Slingo’s products are actively sold in the markets of:
- Europe;
- Canada;
- the USA;
- Australia;
- New Zealand.
This amusement category’s widespread presence demonstrates the high global demand for it. The current situation hints at great chances for further growth of the franchise.
Comments on the Contract
SG’s Vice President of Licensing expressed enthusiasm about extending long-standing relationships with such a trusted associate. According to Tina Hoover's statement, her company can now further distribute the exciting sweepstakes content under the famous brand.
Gamblers love the cross-platform project, and it deservedly remains one of the most popular in the retail and internet segments. The expert added that these lottery hits are permanently among the top 5 instant-win titles in the corporation’s key markets.
Gaming Realms' CEO noted that the studio’s team is excited to continue its partnership with SG. In Mark Segal's opinion, together, the 2 firms can achieve even greater reach for the franchise and expand it into many new territories. With a 25-year history of successful cooperation, extending the licensing deal for 5 years is a natural step. It opens up even more exciting opportunities and financial benefits for both companies.
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