The past year marked a time for the SiGMA event organiser to rethink its global strategy. Active geographic expansion, from Europe to Africa and Asia, has proven that scale alone does not guarantee sustainable development.
Eman Pulis, the corporation’s founder, discussed key insights gained during 2025 and why the launch of SiGMA World in Rome is a vital step. It will allow the creation of a year-round international platform. The grand show in Italy is planned for November 2026.
Global Growth Aligned with Localisation: Balance
According to the organisation’s representative, the main lesson of 2025 was the understanding that the cross-border model only works when adapted to specific environments. A 1-size-fits-all event strategy is giving way to a much more flexible approach.
The specialist emphasised that each market has a unique regulatory framework, business culture, and balance of power. He is convinced that understanding these differences is crucial for any corporation. Experience of the previous year has proven that the participation of local leaders adds real value to shows.
The rule applies not only to operators but also to other industry participants, such as:
- authorities;
- affiliated partners;
- technology companies;
- niche innovators, and others.
These exact representatives shape a practical, relevant agenda for everyone involved. Such a productive approach allowed SiGMA’s professionals to substantially increase their international presence. Simultaneously, the team maintained close ties to local ecosystems, without turning gambling gatherings into a formal global conveyor belt.
Rome as a New Hotspot: Reasons Behind the Choice
The launch of the World meeting in Italy’s capital is seen as more than just another calendar expansion. For the group, it is an opportunity to set a new standard for its entire lineup of events. The success of the debut in Rome will be measured not by the number of attendees or expo booths, but by the level of content and the quality of business interactions.
The organisers are focusing on:
- participation of executives and prominent industry figures from various regions;
- substantial and informative discussions focused on the future of the cross-border market;
- a friendly environment in which cooperation is truly forged, and key decisions are made.
The city was chosen as a versatile and accessible location, emphasising the show’s international significance. The gathering is already positioned as one of the sphere’s largest global events. The initial version, set to take place on November 2nd-5th, 2026, promises to cement this status and serve as a benchmark for the professional level of organisation and content.
Shifting to a System of Year-Round Engagement
Looking ahead to 2026, SiGMA’s founder sees a key opportunity to turn the portfolio of established and new meetings into a realm with regular conferences and exhibitions. This idea involves integrating informational, media, and social initiatives.
According to Mr Pulis, implementing a 365-day-per-year model will also enable constant and sustainable engagement with the professional community beyond the expo halls.
The ecosystem already includes the following:
- iGaming Academy (educational programs);
- SiGMA Play (amusing and analytical tools);
- B2G (Business-to-Government interactions);
- SiGMA Foundation (public charity campaigns).
The key objective of such attractions is to capture the attention of the broad target audience. In a context of overcrowded calendars and intense market competition, firms with more accurately expressed value win over those that offer only higher quantities. Thus, organisers are focusing on content quality, personalised experiences, and digital tools like SiGMA Match, which enhance engagement before, during, and after shows.
The cases of 2025 clearly demonstrated that the stable growth of international projects relies on a balance of global scaling and local expertise. The 2026 debut in Rome is a logical continuation of this approach, setting a new standard for the entire industry in the coming years.
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