According to forecasts from the Statista data supplier, the online gambling market in Asia will reach € 10.88 billion by the end of 2024. This means that the prospects for business expansion in the region are apparent.
Eastern countries have different attitudes towards the legalisation of gaming, which may complicate the work of operators. However, the entrepreneurs are adapting, considering cultural and regulatory nuances, and looking for new opportunities for project development.
Ataur Rosul Abeer, Slotegrator's Senior Sales Manager, spoke about legal requirements, player preferences, and the growth potential of online gambling markets in the region.
Asian iGaming Segment: Prospects and Challenges
The spokesman noted that for his team, working in the regional sector is both a great opportunity and a task that requires diligent effort. However, the company is ambitious, so the corporate people are enthusiastic about the mission.
The Asian gaming market is enormous in size and potential. There are strict regulations, and trying to comply with them may seem like a stress test for operators, but the area also delivers many openings to launch a successful business.
Key regional countries the aggregator currently explores:
- The Philippines. The team closely monitors the sector and plans to participate in industry events to assess prospects and establish new connections. Thus, the company partnered with Nextspin in Southeast Asia at the beginning of the year.
- India. Recently, the company announced a new agreement with Betnwin, an online casino operator and bookmaker. Now, the brand has unlimited access to extensive gaming content through APIgrator.
- Other destinations. The provider is developing partnerships in Turkey, Singapore, Georgia, Armenia and the UAE. In May 2024, the enterprise entered a deal with SA Gaming, a studio that creates gambling content specifically for the Asian market.
To expand in Oriental states, the developer studies local legal requirements, collaborates with other leaders, signs contracts with top-tier operators, etc. This range of well-thought-out actions further boosts Slotegrator’s brand awareness, impressive reputation, and partner network.
Live Games as the Key to Success in the Region
Residents respond very positively to entertainment hosted by real croupiers. There are several reasons for this category’s popularity:
- Social activity. Gamblers value collaborative activities and close interaction with other users. Live casino games replicate the atmosphere of physical amusement facilities, allowing participants to interact with dealers and other visitors in real-time.
- Player trust. According to the majority of Asian gamblers, entertainment hosted by human croupiers provides more transparency than RNG-based projects.
- Technological advancement. The high-speed Internet and the widespread use of portable devices like smartphones help ensure uninterrupted streaming of live sessions.
- Cultural specifics. In many parts of the region, iGaming has deep tradition-related roots: playing some amusements has become a local custom.
As for particular preferences, Asians enjoy real-dealer versions of classic casino titles: blackjack and roulette. Authentic options, such as Dragon Tiger, Teen Patti, and Sic Bo, are also popular.
Peculiarities of Attracting the Eastern Gambling Audience
Regional punters highly value social and interactive features, like:
- chats;
- multiplayer modes;
- local or international events.
Another crucial factor for operators to know is the necessity of quality localisation. Asians are looking for entertainment that matches their cultural context, so it is essential to adapt language versions, themes, designs, etc.
Casino operators and bookmakers must also integrate convenient payment systems familiar to citizens. Cryptocurrencies, bank transfers, e-wallets, and mobile transactions are popular in Oriental markets.
Slotegrator’s Plans for Business Development in Asia
The company sees promising niches for expanding its operations in the region and is ready to offer the best iGaming solutions for players and gaming operators.
The provider boasts multiple proprietary products. Here are 2 of them:
- Casino Builder. The aggregator’s gambling software allows buyers to customise platform interfaces using the module’s settings. Business managers can also choose convenient payment methods for their clients thanks to the instrument.
- APIgrator. The solution provides seamless integration services. Because of these, partners can quickly and efficiently integrate an extensive portfolio of games from different suppliers. Asians highly value entertainment diversity, so using this tool can be one of the main factors in project success.
Although the regulatory framework in Oriental countries varies considerably, Mr Abeer recommends entrepreneurs closely monitor the Philippines, Vietnam, Japan, and India. The results of corporate analysts' internal research coincide with most industry experts' opinions. The markets are recognised as the most promising, but it is crucial to stay abreast of developments in the regulations to avoid missing changes.
According to Slotegrator’s team, Asia is seeing a gradual liberalisation of legal norms, and responsible gaming principles are developing there. Industry experts note the widespread use of progressive technologies to ensure compliance with laws and improve user experience. All this opens up new opportunities for the operators who skillfully navigate the complex regulatory ecosystem.
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