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Slotegrator Explains How to Choose a Decent iGaming Provider

07 december 2023
Author: James Burton

A diversified and quality gaming catalogue is one of the most valuable assets for operators, as it ensures a stable inflow of internet traffic. To assemble a decent entertainment library, casino owners must cooperate with successful gambling software providers.

iGaming software providers: selection criteria

The industry is rich in various developers. However, it may be hard for iGaming managers to choose the most suitable partners. Slotegrator's experts have presented features of the best content suppliers.

Characteristics of Decent Software Providers

The aggregator has listed 5 primary specifics and strategies that trustworthy manufacturers leverage. The combination of these peculiarities shapes an excellent reputation for the developers and boosts their international recognition.

Operators who partner with such brands receive advanced and secure software, which can attract different player categories. As a result, casino revenue and brand awareness constantly grow.

Let us review the 5 main characteristics of the best software providers:

Global Presence

Most of the top-notch suppliers work with several countries or even regions. This factor demonstrates their success and significant demand for proprietary products and services.

To make it in the industry, such enterprises conduct a lot of work, including:

  • exploring legal peculiarities of the market;
  • studying local player preferences and needs;
  • evaluating the level of competition in the segment;
  • defining technological possibilities and acceptance levels, etc.

If a software manufacturer opens an office, a broadcasting studio, or another business venue in a new region, it probably has scrutinised all the related details. This means the corporation will offer relevant programs so that operators can attract a broad audience. For instance, Greentube has offices in the UK, the US, Greece, Canada, Austria, etc.

Unique Gaming Elements

The industry is oversaturated with various content, so the race for success has become more about product quantity and exclusivity rather than quantity.

To remain competitive, developers tailor the following game components:

  • math;
  • visuals;
  • features;
  • mechanics;
  • themes, etc.

Leading providers use culture specifics, international events, movie concepts, and other inspirations to deliver unique amusement titles. It has become trendy to link contrasting points, like merging ancient Egypt and sci-fi themes, combining retro visuals with innovative mechanics, integrating an RNG in live dealer entertainment, etc. For instance, Yggdrasil released Vikings Go to Egypt Wild Fight, featuring Norse warriors and Cleopatra.

Although some punter groups enjoy classic content, the younger generation of gamblers is more enthusiastic about exploring unusual and high-tech titles.

Diverse Marketing Tools

In-game marketing tools: diversity

Suppliers that offer games with incorporated engagement-boosting elements are the most beneficial for casino owners.

Some of these components are:

  • tournaments;
  • leaderboards;
  • exclusive offerings;
  • exceptional bonuses;
  • fixed and progressive jackpots.

Leading providers boast potent marketing strategies themselves. Such companies actively promote proprietary products via multiple channels, including social media and affiliate networks. The more advertising methods are used, the higher the chance players recognise the organisation and seek its content.

Numerous Partnerships

If a developer works with a wide range of brands, this hints at its reliability, as well as openness to new ideas and collaborative efforts. Potential associates include operators, other manufacturers, marketing agencies, movie enterprises, etc.

For instance, BGaming boasts several visually astonishing slots created in partnership with famous artists. Meanwhile, Play’n Go has gone even further and presented Play’n GO Music. The project features soundtracks from the company’s amusement hits and includes playlists assembled by sports teams.

Responsible Gaming Policies

The entertainment industry strengthens thanks to developers who offer tools for blocking underage gambling, protecting user data, preventing ludomania development, and more. These instruments go beyond safety measures and also deliver a smooth and enjoyable experience for punters.

EveryMatrix is a perfect example of a company that respects this. The provider offers:

  • a responsible gaming engine;
  • compliance-ensuring solutions;
  • KYC and fraud prevention options;
  • player profile management modules.

You can buy or rent gambling software from all the mentioned suppliers and other trustworthy brands at Casino Market. We will help you integrate purchased content.

Feel free to contact us if you are ready to place an order or need a comprehensive consultation on the matter.

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