Slotegrator's experts have studied the behaviour and preferences of modern internet gambling players and released a dedicated report. It aims to help casino owners and bookmakers understand their audiences much better.
About the Aggregator’s Latest Research
iGaming audiences have unique features which must be considered when building a marketing campaign. Slotegrator’s specialists asked partners and clients about the most significant peculiarities of their gamblers to assemble valuable statistics. The answers of the operators and suppliers highlighted several important facts.
The survey’s 4 main topics include:
- favoured content;
- payment choices;
- most used gadgets;
- preferred technologies.
The questions were related to various areas, from social responsibility to VR and cryptocurrencies in the digital entertainment business. The aggregator found out how many players are involved in mobile gaming, the age of social network users, the methods of attracting new types of players, etc.
Here are some of the most important insights from the report:
- About 40% of respondents said that the majority of their customers exclusively utilise portable gadgets for amusement.
- When asked about the role of NFTs in attracting new client categories, 37.5% of operators answered that it is a very helpful tool.
- A whopping 85% of brands surveyed consider social responsibility a vital concept for iGaming projects.
Slotegrator’s Managing Director noted that the report was aimed at helping businesses create and improve their marketing campaigns and overall growth strategies. In Yana Khaidukova's opinion, this information is indispensable and highly valuable when it comes to planning the project’s future.
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