At the end of last year, Brazil finally legalised the digital sportsbook industry. What was unexpected is that the country gave a green light to casino entertainment as well. Now, many developers and operators are trying to take their place in a newly regulated segment.
Experts predict that the local betting and iGaming sphere will reach over BRL 100 billion in the next 3 years. The main source for that is more likely to be tourism.
Casino Market specialists will tell you about this large and very prospective sector. At our company, you can order the development of a turnkey gambling business to enter any legal region with a decent project.
How to Determine Whether the Market Is Right for You
The Founder of Focus Gaming News, a popular media portal, shared some thoughts on how to understand whether Brazil’s amusement industry is suitable for a specific operator. Fernando Saffores urged managers to consider several aspects before trying to enter the local sector.
In his opinion, entrepreneurs should explore the following nuances:
- Overall regulations. A clear and comprehensive nature of legal standards is always a benefit. Businessmen are advised to study the core rules related to licensing, tax system, player security, etc.
- Supervisory bodies. Gaining knowledge about the country’s Secretariat for Prizes and Betting (SPA) and assisting institutions is also important. The key aspects to learn are responsible wagering provision, AML measures, etc.
- Authorities' interaction. The connections between Brazil’s Ministry of Sports and the Secretariat affect the business environment. These relations are vital for providing integrity and the smooth work of the overall regulation scheme.
- Competitors’ attention. A high interest from other operators may hint at the sector’s reliability and benefits. It is crucial to consider only those managers who offer their services legally, in line with transparent gambling principles and compliance.
Mr Saffores also emphasised that the local segment’s success depends on effective standards incorporation, further supervision and responsiveness to potential challenges. To decide whether this market suits them, entrepreneurs should compare the conditions it offers with those in other destinations. This especially addresses regions with similar systems of rules as such states may hint at how potential issues can be handled.
It is also important to evaluate the industry’s economic influence. For instance, tax revenue and employment levels indicate whether the sector contributes enough to the stable growth of the country’s assets. If the business is beneficial to the government, the authorities are more likely to invest in this sphere.
Key Specifics and Benefits of Brazil’s Gambling Sector
The CEO of another famous media outlet emphasised that the road to embracing regulations was quite long, with multiple amendments, pauses and obstacles. However, even though some aspects still need to be revised and advanced, the legal start is the most important occasion, in the opinion of iGaming Brazil’s Flávio Figueiredo. He also highlighted the importance of addressing arising challenges and inquiries in real time.
For all the business market participants, it is essential to work in a regulated environment as this factor significantly enhances security levels. Additionally, such conditions evoke more trust in gamblers.
The experts from the Slotegrator company have researched the state’s iGaming and sportsbook sphere to present several interesting facts. These insights hint at impressive segment potential.
Payment methods 
The provider’s specialists emphasise the need to educate the locals on how the amusement industry is functioning. This will help people better understand their rights, the importance of gambling on legal websites, and other vital nuances from the very start.
Another important part of the Brazilian wagering sphere is marketing rules, including:
- the requirements for general communications, advertising and other operations that primarily advocate for self-governance;
- the mandatory inclusion of warnings about the dangers of the popularised amusement content for players;
- the prohibition of fraudulent promotion, support of any unlicensed TMs and similar scams;
- the obligatory determination of the appropriate age category and a clear ban on advertising to minors.
These norms are aimed at providing better protection levels, transparent operations, healthy competition and other beneficial aspects.
The Main Things About the Recently Legalised Market
The regulated nature of Brazil’s gambling field attracted the attention of many companies and entrepreneurs worldwide. The country can expect a rapid increase in investment thanks to the decision to officialise the sector.
For operators and developers, the new white market promises amazing opportunities for many years ahead. The quickest entrepreneurs to enter the area can get the most out of the situation.
Let us review the core notions from the article:
- To understand whether the local industry is suitable for you, explore the state’s overall regulations, supervisory bodies, authorities' collaboration and competitors’ interest rates.
- Even though some legal aspects still need to be revised and advanced, the official start is the most important occasion.
- The main benefits of the Brazilian segment are massiveness, great accessibility, the population’s interest in sports, various payment gateways and reasonable fees.
- Requirements for promotion activities need to be considered in detail as they are a very important part of the new legislation.
Casino Market specialists can help you open a decent gambling project on a legal and transparent basis. We will assist you with obtaining a permit from a suitable jurisdiction, choosing a core platform, integrating software, etc.
Feel free to contact us if you want to make it in the industry with the support of a trustworthy partner.
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