The gambling business in Norway has experienced rapid growth in recent years. Audiences of all ages are interested in online entertainment, especially live games and streaming. The latter is a global trend that has formed a unique community throughout the Scandinavian region.
Casino Market explores the peculiarities of the Norwegian segment and offers reliable products and services for launching a profitable online gambling business in promising jurisdictions.
Broad Audience of Active Gamers
The country’s entire population enjoys amusement products. All generations are interested in and participate in online entertainment’s various categories.
The distribution of local enthusiasts who play video games daily by age:
- teenagers — 71%;
- 16–24 y.o. — 48%;
- 25–44 — 29%;
- 45–65 — 22%;
- 65–79 — 14%;
- 80+ — 10%.
Another popular niche among residents is eSports. The segment is in great demand, so much so that local high schools introduced it as an official subject in 2016. Norway’s educational institutions are actively working to prepare the next generation of gamers, improving teenagers’ skills to make informed decisions and work in teams.
Rapid Growth of the Live Vertical
The best real-dealer casino portals and mobile applications in the country use advanced streaming technology to improve gambling experiences and attract a broad audience of eager players. Industry analysts say this market may jump 7.26% up by 2028.
The experts also forecast the following:
- All types of live entertainment streams will generate $76.08 million in 2024 and hit $100 million by 2028.
- The overall segment of video amusement may reach a whopping $1,197 billion in revenue in the same period. This growth will continue at an 8.52% rate by 2028.
- The amount of live gaming users can increase to 1.9 million players in the following 4 years.
The number of hours broadcasted in Nordic languages on the Twitch platform has increased by 36% compared to last year. The popularity of streaming is not limited solely to video games. Users have started to pay more attention to casino entertainment.
The volume is so great that the Norwegian government resorted to the Twitch brand in 2023 and demanded that the platform block gambling offers that have no local licence.
The state strictly regulates the operation of iGaming portals. However, streaming services fuel interest in this industry among the younger generation. Attention to the live vertical is primarily dictated by the fact that traditional websites' offerings are, as a rule, single-player. Meanwhile, gamblers have additional tools for interacting with other participants and dealers during broadcasts.
Residents prefer the following types of live casino games:
The market demonstrates significant interest from locals. Norway’s authority declared that nearly 2.5 million people in the country made at least 1 online bet in the niche in 2023.
Migration between entertainment verticals is common. The live sector represents a bridge between different types of content and user experiences.
The state has a monopoly on online gaming. Such regulatory restrictions have resulted in a partial exodus of the audience to foreign platforms. Offshore suppliers control about 15% of the market.
Focus on Mobile Gaming
Just a couple of years ago, consoles were the primary devices for supporting video amusement products. Now, Norwegians are actively switching to smartphones.
In 2023, the country conducted a survey involving 1,032 respondents aged 18–64. The participants were asked about their preferred gadgets for playing games.
The results revealed:
- smartphones — 45%;
- PCs and laptops — 31%;
- consoles — 27%.
Thanks to the state’s convenient and robust digital infrastructure, access to entertainment via portable devices has become widespread. Norway has one of the best mobile reception rates worldwide.
In 2023, every resident had 1.1 smartphones statistically. The available bandwidth is the 6th internationally, and the high internet speed ensures the most stable streaming possible.
Limited access to ground casinos motivates local gamblers to move to the online segment, especially to operators with live-dealer offerings. Analysts predict that the number of active gamers will increase to 301 thousand by 2028.
It is logical to expect constant contacts and intersections between the verticals of video amusement and RMGs. Now, the country regularly hosts dozens of tournaments and other industry events in the gaming field. If the state liberalises the casino niche, live products will have the same resounding success and mass appeal as video entertainment.
The Main Things About Norway’s Amusement Market
Thanks to its high level of digitalisation, the country has emerged as a decisive player, setting the global trend for online gaming.
Key notions from the article:
- The gambling business in Norway has experienced rapid growth in recent years.
- All generations of the population are interested in digital entertainment and participate in its various categories.
- Live amusement streams will generate $76.08 million in 2024 and hit $100 million by 2028.
- Residents prefer casino titles with real dealers, such as roulette wheels, baccarat, and blackjack.
- Norwegians are actively switching to smartphones when it comes to choosing preferable devices for gaming.
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