In a recent press release, it was announced that the vendor had sealed an agreement with Svenska Spel. According to the new contract, the operator will introduce Kambi's Complete sportsbook and Shape Games' advanced front-end solution into its new bookmaker product.
The Details of the Partnership
This collaboration will have a considerable financial effect in the second half of 2024. After a thorough selection procedure, the Swedish firm chose Kambi due to the strength of its state-of-the-art software and unfaltering dedication to compliance.
This cooperation will extend to the supplier’s subsidiary, Shape Games. The company will enhance the operator’s offering and improve the consumer experience in the forthcoming launch of Svenska Spel’s new Oddset project.
A Few Facts about the Swedish Brand
Here is key information about Svenska Spel:
- a state-controlled entity;
- established in 1997;
- 5,000 sales points;
- covers the online segment.
The Kambi team expressed pride in being selected as the long-run distributor for such a prestigious brand. The studio sees this partnership as a considerable step and a possibility to reinforce its position in a core region. Shape Games representatives view this deal as a thrilling opportunity to enhance the sports betting experience.
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