Revenues, prominence, and reputation of entertainment companies depend on this indicator. One of the most important tasks for operators is to expand their audience. A good effect can be achieved by combining the efforts of land-based establishments and online platforms.
Experts of the Casino Market studio explain how the alliance between offline and virtual casinos can help drive more traffic and, accordingly, increase the projects’ profits.
Expected Results from the Growth of the Customer Flow
There are several reasons why entrepreneurs should constantly work on attracting users to their gaming clubs:
- Strengthening the brand’s popularity. Having a large number of clients significantly improves the casino's reputation.
- Audience accumulation. New players may become regular visitors if they like the service, atmosphere, and the offered products.
- Increase in revenues. By placing bets, people contribute to the growth of gambling location’s profit and the optimisation of operators' costs.
Customer flow is the goal that all business owners strive to achieve. Thanks to this, they expand their projects, sell new products/services, and therefore earn more.
Synergy Between Digital and Offline Gaming Locations: Promotion Methods
The decision to combine the efforts of land-based and virtual establishments can help operators drive more traffic, improve user experience, and increase revenues.
The most effective types of interaction are:
Promotions and Special Offers
Digital and offline casinos can work together to create interconnected unique products.
Online platforms often provide vouchers or bonuses that can be used in real gambling clubs. For example, these can be points that are exchanged for some prizes.
Land-based locations can offer free credits or special rewards for slots on the Internet, thus encouraging customers to try their luck on betting sites as well.
General Loyalty Program
It can be created for players who visit both types of establishments. They can accumulate scores and use them where they want to, which helps significantly increase customer engagement.
VIP Systems and Tournaments
A great way to raise attendance is to organise exclusive events that are available to participants in traditional and digital formats.
For example, qualification for a live competition can take place in an online portal, and the contest can be held in an offline club. This motivates people to visit both.
Broadcasting of Games with Live Dealers
The integration of sessions that take place in real-time and include real croupiers from offline spaces into virtual portals can attract users who prefer the atmosphere of classic casinos but are unable to visit them.
Typically, operators offer live streams of poker, roulette, or blackjack. The option includes the ability to directly communicate with dealers.
Unified Payment Systems
If clients can pay for casino services through the cashier and their profiles on websites, this significantly simplifies the mutual integration of locations and motivates people to place more bets.
Common Databases for Personalised Offers
By combining information about the behaviour and preferences of gamblers in online and offline establishments, entertainment brands can create individual bonuses and promotions:
- recommendations;
- exclusive solutions;
- invitations to events, etc.
Joint Advertising Campaigns
They can cover the audiences of both land-based and digital casinos, thus increasing their reach and attracting new customers.
For example, online advertising can contain promotional codes for offline locations, and vice versa.
Access to Exclusive Content and Bonuses
By providing games available only to customers registered on both platforms, entrepreneurs can warm up the interest of clients and raise attendance.
Besides, business owners may decide to offer early access to new releases or additional features.
Educational Programs
Operators of gaming sites can provide training materials, video tutorials, or streams that will help players better understand the rules and existing strategies.
The acquired knowledge can be applied in sessions in offline entertainment clubs. Customers will feel more confident, which is going to motivate them to place bets.
Read also: Digital casino profit: How to establish a successful business
The Main Things about the Combination of Virtual and Land-Based Projects
By joining forces, such locations can offer unique impressions and increase the clients’ loyalty/overall attendance.
Key aspects that entrepreneurs need to take into account:
- Business owners can earn much more if they decide to offer their services both offline and online. This can be explained by the popularisation of brands, involvement of new audiences, and conversion.
- By combining the efforts of companies in different formats, operators can cover several directions. It is possible to offer players joint promotions, loyalty programs, tournaments, payment systems, and much more.
- Attraction of customers with the help of educational materials is quite an original approach. In this case, the number of visitors to entertainment sites interested in learning the rules of the game increases, and offline locations receive confident clients who are not afraid to place bids.
Specialists of the Casino Market studio help entrepreneurs launch projects of various formats:
- land-based and virtual clubs;
- betting shops;
- poker rooms;
- gambling halls;
- websites for selling lottery tickets.
To order the best products for your casino, please contact our managers.
Have questions or want to order services?
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