New entertainment content is introduced almost daily. In this environment, attracting attention to a single platform and ensuring long-term user interest is becoming increasingly difficult.
Some companies are abandoning the traditional multiple-release promotion model. Instead, they are focusing on in-game mechanics and product adaptability. Casino Market’s team explains the specifics of this approach.
We closely monitor industry trends and quickly respond to changing audience expectations. It helps us build a portfolio that remains relevant at all times and share it with our clients.
New Acquisition Model in Partner Marketing
Affiliate programs remain one of the fastest and most convenient ways to test new formats with real online traffic. Some software suppliers go beyond traditional integrations with operators and build direct relationships with audience-acquisition professionals, agencies, and networks.
A case in point is the partner marketing of the Piggy Tap product, crafted by the forward-looking Onlyplay team. In the first 5 weeks of the campaign, 598 webmasters downloaded the company’s promo box with creatives and PWA templates, allowing for quick launches without additional development.
This approach offers operators and affiliates practical advantages, such as:
- enhanced content visibility across different regions;
- accelerated feedback on advertising materials and funnels;
- improved efficiency of popularisation programs in selected GEOs.
Central Features of the Tap Gaming Format
The entertainment mechanics are built on simple and intuitive logic. The essence of play is immediately apparent: the participant clicks to win a share of the prize pool.
Since the release of Piggy Tap, its provider has collected internal statistics on audience behaviour. The average activity rate exceeded 600 bets per user, well above most traditional slot sessions.
The multiplayer mode significantly influenced the results. Gamblers are required not only to tap the screen, but to do so in sync with others. This format grows engagement while delivering a dynamic visual experience best suited for advertising creatives and short videos.
Ready-Made Funnel for Attracting Traffic Partners
The strong start of the amusement release prompted the company to conduct a more detailed analysis of the campaign. Based on this research, a scalable model was developed that can be adapted to other products and brands.
A 3-stage funnel was revealed:
- Generating an initial level of awareness. The studio leverages several formats, including publications in specialised media, practical case studies, and educational content explaining the features of tap mechanics.
- Conducting market analysis and comparison. The pool is not limited to similar quick-click titles. Solutions from popular verticals, such as slots and crash games, are also considered. Based on this information, campaign examples with a clear monetisation model were created and then scaled for different GEOs.
- Evoking real interest and exchanging data. Partner communities and Telegram groups, where webmasters share experiences and opinions, play a significant role. The provider also used AdHeart, Tyver, and BigSpy services. Case studies with hands-on examples were the most effective. Open data and transparent statistics demonstrated higher engagement.
Visibility in Affiliate Channels: Impact on the Launch
Release success largely depends on how recognisable the product is in webmaster communities. Many partners rely on discussions and peer-to-peer sharing before deciding to test a new format independently.
Traditional media convey the essence of the entertainment title’s mechanics and positioning. Meanwhile, closed channels foster engagement and build trust in the release, laying the foundation for a fruitful game debut.
Ready-Made Promo Materials in Partner Campaigns
The speed of a program launch is a key factor in success. Therefore, it is crucial to provide affiliates with a full range of marketing tools.
The following solutions have become the most effective:
- PWA templates;
- branded landings;
- customisable creatives;
- static/animated mobile content.
The versatility and flexibility of these options make it easy to adapt a campaign to various GEOs and traffic sources. Such a strategy frees webmasters from the need to design advertising materials, allowing them to focus on improvement and scaling.
How Click-Based Titles Differ from Traditional Casino Content
Instead of passively spinning slot reels or waiting for a multiplier in crash sessions to rise, tapping entertainment offers an energetic interaction with the product. Customers are continuously participating, which significantly increases engagement. Multiplayer mode and shared jackpots enhance the social element, adding dynamics and excitement.
Straightforward, fast mechanics make such content ideal for short video campaigns and commercials. For webmasters, this factor means high retention rates and stable monetisation potential. Click-based options can serve as a fully standalone, versatile alternative to both crash titles and traditional casino slots.
The Main Things About Tap Games in Affiliate Programs
Partner marketing remains a key component of the long-term growth strategy in the digital gambling industry. Onlyplay’s hands-on experience has shown that experimenting with entertainment mechanics yields impressive results.
When conducting the Piggy Tap campaign, the studio recorded:
- 248,000 installs through the Spendy platform;
- 78 ads on major spy services (average lifespan of 22 days);
- some creatives’ ascent to top positions in Tier 1 and Tier 2 jurisdictions.
As competition intensifies, promotion models focused on interactivity are expected to become gradually more popular. This trend has a good chance of remaining relevant for a long time.
Feel free to contact our managers to access a wide range of solutions for a successful launch in any GEO. We offer a variety of gaming formats for different audiences.
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