KSA, the Netherlandish government regulator of the gaming business, has warned some operators about their approach to creating promotional content. Representatives of KSA believe that the advertising policies of certain brands may involve underage users in online gambling activities.
The legal market was launched in the Netherlands in October 2021. Today, the following brands operate in the local entertainment industry:
- Bingoal;
- Nederlandse Loterij;
- JOI Gaming;
- Betent;
- Tombola;
- Janshen Hahnraths, and others.
KSA conducted an audit of the operators' advertising policy. Regulatory officials found that 3 firms were posting their promotional materials on platforms targeted primarily at youth and children.
Gambling services were advertised in such media resources:
- online portal about Donald Duck;
- TV game MarbleMania;
- TeenTok (account on YouTube).
The Specifics of Advertising Legislation in the Netherlands
The names of offenders were not disclosed. However, the regulator stated that formal warnings had been issued to these companies. Operators are required to change their advertising policy to avoid real penalties.
Another 7 licensees committed less serious violations. KSA also informed the management of these firms about the need to adjust their promotional strategies. In case of advertising legislation violation, operators may face substantial fines.
The protection of youth, children, and other vulnerable groups is the main goal of KSA. According to representatives of the authority, these categories of citizens are at high risk of gambling addiction.
The Dutch legal system prohibits the display of gaming services' ads to minors. Even if an outsourcing company organises a promotional campaign, an operator is responsible for unlawful actions.
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