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The Merger of British Companies Created the Safe Game Design Code

25 may 2022
Author: James Burton
Source: sbcnews.co.uk
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During the COVID-19 pandemic, Safe Game Design Code was developed by 3 British gambling representatives:

  • Betting and Gaming Council;
  • Bacta;
  • Bingo.

British firms created Safe Game Design Code

The development focuses on risk calculation in the gaming design for land-based slot machines.

How Does the Solution Work?

The main change that the code introduced is the absence of audio-visual effects if the player’s win is less than their wager.

Wes Himes, director of BGC, notes that the novelty is one step towards reducing harm. Moreover, he mentions that such developments set industry higher norms to address risk reduction.

How Did It Start?

The idea of the code was created after a persistent petition from the UK Gambling Commission to begin taking measures to decrease the volume of hazards.

The action began after BGC showed the world the game design code. After that, the regulator implemented restrictions on all automatic functions of local gambling sites.

Design Process

Mat Ingran, CPO of Reflex Gaming, took over as manager of the development.

Under his leadership, the following were carried out:

  • assessing the general functions of slot machines;
  • studying current industry standards;
  • interviews with representatives, who had a pernicious gaming experience.

Succeeding in Reducing Risks

John White, CEO of Bacta, notes that reaching consensus on a given issue is already a success for the iGaming field. He says that code creation outlines the industry’s attitude towards socially responsible play.

Mr White argues that this action is only one of the many initiatives of the sphere. Thanks to all previous efforts to reduce the volume of problematic gambling, now its percentage is 0,2.

Over the last few years, the core trend among iGaming corporations in the UK has become safe and responsible gambling.

Miles Baron, CEO of Bingo, speaks of a fruitful partnership of companies and the success of this action in implementing security for land-based slots.

Source: sbcnews.co.uk
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