Operators wishing to reach the widest possible audience have long been working simultaneously in two niches — online gambling and betting. With the onset of the pandemic, a huge number of bookmaker projects were forced to switch to providing iGaming services due to the cancellation of many sporting events. However, the situation in today's sportsbook market has already stabilised.
Now, operators have paid attention to the betting industry again. Casino owners launch their bookmaker projects to get a greater influx of potential customers. According to many experts, over time, the gaming business and the sportsbook industry will merge into one large niche.
Our specialists analysed the features and strengths of the gradual transition of gambling projects to the betting field.
Casino Market is ready to help you implement an entertainment project of any complexity and enter the desired market.
At first glance, it might seem that moving into the sportsbook niche can be quite difficult.
There are several reasons for this:
Experienced developers have been successfully launching universal projects for a long time, aimed at both gaming enthusiasts and sports betting fans. Qualified specialists know how to skilfully combine these two profitable and promising areas.
Why is it profitable for casino operators to provide betting services?
Here are some arguments in support of working in the sportsbook field:
The launch of a sportsbook project is an excellent possibility to significantly expand the audience for casino operators, attracting more clients of different ages, genders, and interests. In turn, an increase in the number of potential consumers will substantially increase the income of entertainment portals.
Before transitioning into a new niche, an operator should study many important nuances and think over the plan for launching the betting section very well. Working on two platforms is quite expensive and inconvenient. Therefore, it is worth adapting a site to the operation in a new niche as much as possible.
The online casino owner will have to make some changes in areas such as:
To make a successful transition, it is necessary to have deep knowledge in many areas. It is essential to work in a coordinated and professional manner.
There are several variants here:
If your company has a large team of specialists, it will be quite easy to train them in new knowledge and skills. However, keep in mind that this process can be quite lengthy
The use of outsourcing services
This option will allow you to get qualified help at a moderate cost. It is important to choose reliable partners with extensive experience
The purchase of White Label projects or franchises
In this scenario, the organisation of your new business branch will be handled by a parent company’s team. This approach has many advantages:
At the same time, your opportunities may be somewhat limited. For example, in the case of buying a franchise, you will not be able to change the logo or use a separate brand name
Operators must understand that the transition to a new field will not happen overnight. This process will take at least several months. It is worth noting that a betting section will not offer users the same functionality and choice of entertainment options as a gaming vertical.
This type of activity will be secondary during the first stage of the transition. Although, over time, an entrepreneur will be able to expand the range of bookmaker services and offer customers a better user experience.
Moving into a new niche is a potentially beneficial idea. However, this process may bring several risks. Consider some of them:
According to authoritative researchers, the embodiment of gambling and betting is inevitable. It is only a matter of time.
Casino owners launch sportsbook projects for several reasons:
The transition into a new niche is not an easy task. It requires a carefully thought-out approach. It is necessary to adapt a gaming platform to work with a new audience. An entrepreneur should change the interface of a site, improve the advertising strategy bonus, and loyalty programs.
To transfer into the betting industry as smoothly as possible, we recommend you to enlist the support of professionals. Casino Market has extensive experience in the implementation of universal gambling projects.
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