Messenger applications have long become full-fledged communication centres and excellent bases for business advertisement, including gaming. In these systems, the thematic projects can receive good traffic and appeal to solvent customers. Messengers are also convenient for sending updates about promo opportunities and bonuses to regular visitors.
Marketers of the Casino Market company offer popularisation programs, thanks to which each operator can increase traffic and, accordingly, the profit of iGaming establishments or bookmaker offices.
Message systems are designed to exchange digital communication and media files. They bring together millions of users and open up huge prospects for the marketing activities of entrepreneurs.
The following messengers can bring the greatest traffic:
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As the research company Mediascope suggests, the system unites more than 2 billion users. It is considered the most popular in the post-Soviet countries and Europe
This is the second most popular application, which has been installed by over 1.3 billion people
More than 500 million users communicate in the system. This is the most prominent messenger in the CIS countries
The system is used by 260 million people, and among them, there are many potential clients
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This application is great for appealing to an audience from Asian countries
For operators focusing on Europe and CIS, it makes sense to promote game projects on WhatsApp, Facebook Messenger, and Telegram. WeChat and QQ are suitable for attracting traffic from Asian countries.
Marketers advise concentrating on effective promotion strategies in messengers for several reasons:
Gambling is a highly competitive business niche. The cost of customer acquisition and retention is constantly rising and, according to Gartner Report, will increase by 80% by 2025. Therefore, it makes sense to use new opportunities and tools to work with the desired public.
The marketing strategy provides for 4 stages of communication between gambling resources and customers via instant messengers:
Casino operators need to create chatbots that will promote projects with the help of special messages. They can work in several ways:
Not all users who visit casino sites are ready to bet real money. To enlist the loyalty of clients, gambling resources offer free games that can be launched directly in messengers using chatbots.
Another good tool for engagement is the launch of thematic communities open for collaboration. They are beneficial in collecting the maximum amount of useful information about potential customers and establishing high-quality feedback.
Engaged users are already willing to spend money on entertainment. Operators need to make sure that the replenishment of the deposit, the game and the withdrawal of funds are as convenient as possible.
For registration and placing money, it is better to use one resource so that users do not have to go to the sites of payment systems. This can alert clients because entering personal data somewhere new can be unsafe.
Attracting new customers is expensive, so online casinos try to keep regular visitors. Chatbots help organise loyalty programs that offer the following tools:
Promotion of gaming projects in message systems allows operators to attract new visitors to their sites and effectively retain regular customers.
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