The UKGC has published the latest results of its annual domestic gambling market review (GSGB).
The study included data from January 15th to April 28th, 2024. According to the report, the local population’s RMG activity remained almost at the same level as in 2023.
Key Takeaways from the Research
The participation rate in the latest sample increased by 8% to 5,191 people. A similar campaign last year surveyed 4,801 residents.
Only 48% of respondents were regular customers of gambling platforms. Excluding lotteries, the number drops to 28%. Also, 16% visited entertainment websites at least once in the last 4 weeks.
Segmentation by gender revealed the following results:
- 20% of iGaming customers were men;
- 13% were women.
The highest participation rate in amusement sessions via desktop and mobile casino services (29%) was recorded among male citizens aged 35−44.
The number of visitors to land-based gambling venues in the country remained at last year’s level and amounted to 29% of all involved in the study.
Over the survey’s last 4 weeks, bets were made by:
- 51% of men;
- 45% of women.
Lotteries demonstrated the highest user activity. Around 60% of men aged 45−54 purchased tickets during the last research month.
Players' Reasons for Resorting to RMGs
According to the gathered data, the UK population places wagers for the following purposes:
- 85% — to win large sums;
- 71% — for entertainment.
About 53% of respondents said they like betting because of the thrill, and 57% of participants consider predicting session outcomes a way to earn money.
Attitudes towards RMG content for the past year have hardly changed since the previous study:
- 32% of involved citizens defined their experience as deserving of 5 points;
- 5% of surveyed people rated the offers of gambling platforms at 10 points.
Most Popular Entertainment in the Country
The lottery business accounted for 32% of active participants from all demographic groups. Sports betting attracts 9% of the population, which is 1% lower than last year.
The most exciting disciplines for the UK citizens:
- 7% of respondents regularly wager on football;
- 4% of surveyed people prefer dog and horse racing.
Around 5% of participants were interested in digital and ground slots, while 3% preferred other casino content. Charity draws gained the attention of 16%.
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