ICE London is among the most prestigious and popular events in the European gambling segment. This year’s exhibition will take place on February 6−8 at ExCeL’s extensive floors.
Pragmatic Play, a famous supplier of top-notch gaming solutions, will also attend the expo. Victor Arias gave some comments on the upcoming occasion. The VP of Latin American operations at Pragmatic-powering Arrise talked about the company’s plans and hopes for the event, as well as further operations.
Key Details of the Developer’s Participation
At the gathering, the company will perform as both an exhibitor and an important sponsor, one of the main ones.
This is the list of the corporation’s stands at ICE:
- MS6;
- N7−110;
- N7−130;
- N7−150.
Mr Arias mentioned that this edition of the expo will be exceptional as it is the last one to be held in London. The team is eager to dive into the action and deliver exceptional experiences for the attendees.
In 2023, the trade fair gathered a record amount of visitors, so now, industry members expect to see many more delegates, partners, clients and other guests on the floors. The representative also said that the exhibition is so popular because it signifies the official start of the gambling segment’s year. The VP is confident the upcoming occasion will be even more successful and surpass the results of its predecessors.
Pragmatic’s team plans to demonstrate proprietary products from diverse content categories. The specialists are looking forward to networking with everyone interested, explaining details about the presented solutions and exchanging opinions on the latest trends. Multiple activations will also be there to help guests immerse themselves deeper in the offered experiences.
The VP is sure that a lot of fascinating topics will be raised during the expo. He considers 2 of them essential for the Latin American region:
- regulation changes;
- responsible gambling.
The attendees will talk about new gaming features, fresh product releases, tech novelties, etc. All will revolve around innovation. There will also be discussions that started in 2023 or even earlier. For instance, people are still interested in conversations about AI and VR possibilities.
Mr Arias said that his company is going to present some exciting novelties during the exhibition and the year generally. The expert could not go into detail but he hinted at creative product launches and the combination of live casino and slot verticals. He invited everyone to stop by Pragmatic’s booths and explore their recent developments.
The VP considers ICE an enthralling environment to begin full-scale operations and a roadmap for a year. The specialist is confident the 2024 edition will be no exception in this regard.
Europe and the Americas: Mr Arias' Opinion
The representative emphasises the importance of an individual approach towards conducting business activities in different markets. He said that it is hardly possible to successfully apply a unified strategy even in the countries of the Latin American region, let alone on different continents. The member highlights the necessity of having specialised professionals in local and regional departments.
He also noted that some trends do spread around different parts of the world. However, these tendencies' peculiarities and details are adapted to the needs of a specific country.
To deliver suitable offerings, market analysts pay attention to:
- residents' lifestyles;
- amusement traditions;
- open business opportunities;
- development ways and prospects;
- the general situation in the state, etc.
That is why some strategies that are highly rewarding in Europe may be almost useless, for instance, in North America.
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