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White Label: a Fast Solution to Launch a Casino

Updated 09 may 2024
Online casino
Author: James Burton

Not every entrepreneur has the time, money and technology to build a casino from scratch. The project created under White Label’s scheme is a far-reaching business choice that protects operators from legislative and technical issues in the iGaming sector.

A White Label solution

Casino Market’s experts explain why White Label is the best variant for opening an online gaming establishment.

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White Label’s Features

This is essentially a “rent-a-casino” service, where a supplier offers a pre-packaged product that operators can brand as their own. This model includes licensing, a range of games, and technical support. As a result, it functions as a quick and cost-effective entry point into the gambling sector. Limited control over the software can be a drawback, though.

Compared to franchises, where a purchaser works under a parent company’s name, White Label managers get to set up their logo and function as a seemingly new venture.

Operators will only need to build their brand, work up a platform’s design and implement advertising campaigns along with bonus programs.

The solution is cheaper than setting up a new project as it covers the most expensive business aspects (software and juridical support). However, it is necessary to pay out around 60% of income as royalties to a provider.

Such offers are widespread in many niches. It is a great method to save time, ease a start-up and fast-track a project.

A White Label Service Package

White Label product includes everything required for a web-based casino:

  • a gaming aggregator;
  • a brand-specific webpage;
  • casino content;
  • a regulatory infrastructure;
  • legislative and technical help.

By purchasing the service, an entrepreneur can quickly launch a start-up with a sub-licence under a provider's certificate.

The Main Advantages of the Service

The main advantages of White Label

There are several undeniable benefits of working within a White Label program:

  1. A ready-made project's plan and legality. Operators can work under a supplier's licence. The service kit includes a venture’s registration and organisation.
  2. Fast and secure transactions. A provider instals financial systems tailored to a regional operating market, including conventional and cryptocurrency services.
  3. Technology and infrastructure. The program covers all the issues involved in setting up a gambling establishment.
  4. Up-to-date gaming releases. Operators will receive top-notch entertainment content from leading suppliers.

A White Label service is most commonly chosen by seasoned entrepreneurs with established online casinos. Their industry expertise lets them quickly discover and fill market gaps by launching quick start-ups without building a website from scratch. However, novice businessmen also benefit from this format, as the absence of experience complicates setting up an entirely new project.

Usually, collaboration begins with discussing all the details with a purchaser, and the development of a start-up can take 3 months.

The Main Things about White Label’s Scheme

Running a gambling project through White Label is a go-to solution as the program closes practically all questions connected to opening a new business. Apart from providing tech and legal help along with gaming content, this approach also takes less time and funds than a standalone venture.

The key benefits of White Label’s scheme:

  • launch a new project without wasting time developing a business from scratch;
  • work under a sub-licence without applying to regulators for a permit;
  • get up-to-date settlement systems and gambling and administrative software;
  • receive a ready-to-operate site.

Contact the Casino Market studio to learn more about the peculiarities of creating an entertainment platform within a White Label program and to select offers from renowned manufacturers. We will help you choose favourable terms of partnership and launch a fruitful business.

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