Women’s cricket in India is a lucrative vertical that some mistakenly equate to a parallel football niche. In reality, these are distinct industries: while female soccer is still developing its structure and audience in many countries, cricket in India already has a solid fan base and a well-established commercial system.
The Casino Market team has prepared a detailed analysis of this flourishing betting segment, its key features, and growth prospects. Our experts can help you launch and promote a gambling business of any format.
Unique Trend with Enormous Potential
This bat-and-ball sport can be considered a mature commercial product with great prospects in the wagering sector.
Several substantial factors confirm the vertical’s success:
Established Fan Base
The WPL uses the same format as the Indian Premier League (IPL): identical rules, familiar commentary languages, and a recognisable atmosphere. For the audience, these conditions mean no need to adapt as they get a new twist on a familiar product.
Furthermore, women’s cricket enjoys strong support from leading male players and their fandoms.
This peculiarity provides operators with the following:
- higher rates of conversion to completed bets;
- quick market entry with an already large, loyal audience;
- reduced costs associated with acquiring users from related niches.
Convenient Timing for Undivided Attention
Female football is forced to compete for gamblers’ interest with major men’s tournaments, such as the EPL, La Liga, and Brasileirão. This factor significantly reduces the sector’s reach. Cricket in India is a different story: matches are broadcast during prime time and do not overlap with major male competitions.
The T20 World Cup and the WPL are held in separate TV program slots, ensuring genuine audience engagement. Watching women’s football requires viewers to consciously shift their focus between simultaneous events and adapt to a different atmosphere. Meanwhile, bat-and-ball games fit seamlessly into existing fan habits and boast an individual air space.
Streaming Accessibility
The broadcast rights to women’s cricket were acquired by the Viacom18 media holding for over $100 million. Customers are also provided free access to matches through the leading regional platform, JioCinema.
This model has made the sport as accessible as possible, increased reach, and significantly simplified the integration of marketing campaigns. The format is not possible in female football, as streaming rights and advertising slots are distributed among several large media companies, significantly limiting coverage and promotion.
Strong Cultural Foundation
Cricket in India is perceived as part of national identity and a source of particular pride. Girls in this discipline shape a fresh, inspiring narrative about leading the country to victory. This concept resonates strongly with fans, driving an increase in betting frequency and customer lifetime value.
Achieving a similar level of engagement is more difficult in soccer: the emotional impact fades quickly, and the seasonal format of the competition shifts audience attention to men’s leagues.
Established Audience and Record Viewing Rates
The country’s female leagues do not need to start from scratch. They already have a strong fan base that continues to grow rapidly.
The numbers from Kantar’s India in Search report support the commercial prospects:
- Over a year, online searches for girls’ cricket have grown by 103%, with monthly volume remaining stable at 223 million.
- The 2023 Women’s T20 World Cup set a global record with 192 million hours of views, a 44% increase over 2020.
- The 2020 WT20 Final attracted 9.02 million TV fans in India, generating a total of 5.4 billion minutes watched.
- In 2023, the female tournament interested 105 million television enthusiasts in India.
- The 2022 ODI World Cup on ICC web platforms generated 1.64 billion views, a record for any contest of this format.
Bookmakers note that betting volumes during women’s championships often exceed those for some popular male events.
Women’s Cricket WC 2025: Major Sporting Milestone
One of the most important niche competitions will be the 13th ODI World Cup. It will start on September 30th, 2025, under the auspices of the ICC. The tournament is held every 4 years and traditionally serves as a global platform for large-scale sponsorship and marketing strategies.
Matches will take place at 5 venues in India and Sri Lanka. Each event in the series will receive extensive media coverage, offering bookmakers unique opportunities for promotion and expanded reach.
The Main Things About the National Discipline’s Potential
Women’s cricket in India is a well-established ecosystem with a developed infrastructure and a rapidly growing audience.
Key advantages of working in this segment:
- no overlap with male contests thanks to separate broadcast calendars;
- support from leading sportsmen and their fan bases, accelerating audience engagement;
- a single national streaming platform, allowing for the implementation of advertising campaigns with maximum effectiveness.
Casino Market’s team can help you choose the most suitable entertainment vertical to debut successfully. We provide reliable solutions for gambling projects of any format.
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