Year of Cooperation Between Shape Games and Kambi: Results

15 september 2023
Author: James Burton
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A year ago, the Shape Games studio was acquired by Kambi, a prominent betting provider. During the time of successful collaboration, the two brands managed to enter various lucrative markets and continued to follow that path.

Kambi and Shape Games: year of cooperation

The organisations' representatives shared their opinions on the development strategy. Kambi’s Sarah Robertson, Senior Vice President of Sales, and Shape’s Morten Tonnesen, Chief Commercial Officer, discussed the first results of the partnership.

Deploying in the Latin American Region

The spokespeople mentioned how important product differentiation is in the modern gambling landscape. They also emphasised the significance of content competitiveness for the sportsbook segment, especially when entering new markets.

Kambi’s team is focused on legal regions and those on the way to establishing regulations. Ms Robertson mentioned that her company values business possibilities in Latin America and Brazil in particular.

The expert also voiced such notions:

  1. Recently, the brand inked a couple of beneficial contracts in the country. The corporation plans to expand there further.
  2. Kambi’s management anticipates the introduction of regulations in Brazil. This is a big promising market, so it is of high interest to the provider.

Both partners aim to move promptly in recently legalised segments. They have assembled an efficient launch strategy to jump straight into action — connect with clients and present a competitive solution as quickly as possible.

Progress in Europe and North America

Sarah Robertson also talked about the US market and its growing opportunities. She is confident that Kambi’s product can conquer the area.

The executive mentioned that both North American and European gambling segments evolved in terms of regulations. Many regional states approved and officialised their entertainment industries.

There were positive changes in the following countries:

  • the UK;
  • Sweden;
  • the Netherlands, etc.

Kambi’s SVP noted that a lot of work remains to be done to build a strong brand standing in those countries. However, previous efforts brought amazing results and both companies' technologies were adapted to the regional regulating standards. Ms Robertson called that a reason behind the 2 organisations' success and ongoing growth.

This year was thriving for the providers as they managed to sign contacts with such operators:

  • Bally’s Interactive;
  • Rank Group, etc.

Morten Tonnesen said that his and Kambi’s teams had a great partnership even before the official acquisition. Now, when the interaction is tighter, they can be even more efficient. Shape’s CCO said that the companies found a method of improving technology and expanding the audience coverage.

The consolidation of forces made it possible to better cater to the needs of clients and the development corporations themselves.

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