Affiliate Marketing in Latin America: Successful Gaming Promotion in 2025

With a population of over 669 million and an Internet penetration rate of approximately 80%, Latin America is one of the most promising and investment-attractive regions for gaming projects. The best way to enter local jurisdictions is to cooperate with reliable, reputable national brands. Affiliate promotion has already proven its long-term effectiveness with relatively low traffic costs.

Casino Market’s team has prepared a detailed guide about partner programs in Latin American countries. The experts also provide additional consultations and can create a turnkey gambling business for you.

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Mexico, Chile, and Ecuador: Regional Leaders

These states topped the list due to their favourable attitude towards iGaming development.

Key positive factors include:

• significant Internet penetration;
• a high percentage of active young players;
• increased public interest in casinos and sports betting.

Each country has unique characteristics that attract both domestic and international operators:

Mexico

The local population surpasses 131 million, most of whom live in large cities with record Web coverage. The market is highly digitised and ideal for launching online gambling projects.

Key reasons to open a casino in Mexico:

1. Economic situation. The average income of a resident per month is approximately $630. Therefore, services with a low entry threshold and small deposits of up to 300 pesos ($16) are highly valued here.
2. Traffic. According to AffPapa's study, the audience is primarily mobile-focused, with over 86.51% of traffic in the country coming from Android devices. The largest reach is on Facebook (93 million users), TikTok (85.4 million), and YouTube (83.6 million).
3. Attitudes to gambling. All types of gaming are legal and perceived as a form of entertainment. Transparent bonus terms and understandable payout systems substantially increase the chances of repeating deposits. The undisputed leader is sports betting, particularly football wagering. Slots and crash content are also popular.

Chile

The state’s key advantages include a financially stable audience and extra broad digital coverage. The country’s web gambling industry is close to being fully regulated, so leading global providers and investors are already actively preparing their platforms for full-scale deployment.

Benefits of launching a gaming business here:

1. Economic situation. Chileans’ income level is above the Latin American average, around $700–1,000 per person. This rate allows operators to test models with higher 1st-deposit thresholds.
2. Traffic. The Internet penetration rate is approximately 94%. The majority of consumers are mobile users who prefer smartphones. According to Statista, the top 3 popular social networks in this jurisdiction are Instagram, Facebook, and YouTube.
3. Legality of the sphere. In August 2025, the Senate approved the first reading of a bill on national regulation of gaming and betting. The document is currently undergoing revision.
4. Attitudes to gambling. The local population is receptive to real-money entertainment. The most popular options are those offering significant bonuses and cashback, as well as security guarantees and transparent wagering requirements.

Ecuador

It is one of the newest and most promising 3rd-tier states in the region. Due to the very low competition in the gaming segment, traffic is rather cheap, making the market particularly attractive for aspiring entrepreneurs with a limited start-up budget.

Key advantages of deploying in Ecuador:

1. Economic situation. The country boasts high financial stability thanks to the dollarisation of the national system. This process has resulted in the elimination of exchange rate fluctuations and in increased resilience of local payment services.
2. Traffic. Mobile players almost entirely drive Internet activity in Ecuador. The most popular platforms and social networks are TikTok (12.66 million users), Facebook (12.5 million active accounts), and YouTube (11.7 million viewers).
3. Legality of the sphere. All land-based casinos in the state were officially closed in 2011. Following this decision, the population actively switched to digital entertainment offerings.
4. Attitudes to gambling. Audiences prefer high-volatility mechanics and instant-win content, so most online customers opt for slots and crash products. Football remains the most popular sport for betting.

Top Internet Traffic Sources in Latin America

AffPapa’s analysts have listed the most effective player acquisition methods in the region:

• Pay-Per-Click (PPC);
• App Store Optimisation (ASO);
• Search Engine Optimisation (SEO);
• in-application targeting;
• influencer collaboration (streamers, bloggers).

Casino Market recommends not relying on 1 tool, but combining them to attract various user groups:

1. Facebook/Instagram promotion yields the best results if combined with Google’s Universal App Campaign (UAC).
2. ASO algorithms work well when utilised with various branding elements and long-tail search queries.
3. Local SEO and country-focused domain assignments help build a trustworthy relationship with an audience.

One of the best marketing formulas for rapid promotion in the regional gaming markets is Facebook + WebView or Progressive Web App (PWA). This combination of several options allows you to create the most effective sales funnels and receive almost instant feedback from customers.

The main requirements that operators must adhere to when using this strategy are as follows:

• 300–400 KB — pre-landing size;
• 1–2 seconds — loading limit;
• 1 MB — max WebView/PWA weight;
• 2.5 seconds — Largest Contentful Paint (LCP);
• <1 minute — registration and 1st-deposit time.

Any delay can lead to a loss of up to 20% of clients at each stage. Numerous experiments show that the fewer steps required to start a session, the higher the conversion rate. Nevertheless, only 20–30% of all traffic completes the entire path from click to account topping.

Success of Sales Funnels: Impactful Elements

Advertising in Latin America is based on emotions and respect for national preferences.

Among the most resonant themes are:

• football;
• national pride;
• traditional holidays.

Diversified visuals also influence engagement. The brighter and more prominent they are, the higher the chances of players interacting with the creative. Modern marketing campaigns typically focus on User-Generated Content (UGC) on TikTok/Facebook.

When developing promotion programs, we recommend incorporating local cultural characteristics:

1. Mexicans are very receptive to any expression of football aesthetics and celebrate the Day of the Dead en masse. In visual materials, it is better to avoid yellow elements and images of cats, though.
2. Ecuadorians prefer various bonuses and high-volatility solutions. The more colourful and vibrant the design, the better. Operators who adapt products and their interfaces to national dialects, including slang, gain an additional advantage.
3. Chileans are more conservative, usually choosing standard fruit slots and familiar themes. To successfully engage with these users, it is necessary to emphasise the guarantees of security and transparency during entertainment sessions.

Additionally, each market has unique taboos. For instance, using formal Spanish or low-quality machine translation is strongly discouraged. Misleading customers or making excessive promises is also prohibited, as it triggers a massive audience outflow.

How to Effectively Attract Traffic with Affiliates

Launching a project on your own always carries a high risk of mistakes and significant financial losses. The best alternative is to work with trustworthy partners, familiar with the needs and preferences of your audience.

Casino Market’s specialists provide a wide range of convenient and effective promotion solutions that have already proven their effectiveness in various jurisdictions.

Benefits of cooperation with our experts:

• access to a full commercial infrastructure, including payments, support, and analytics;
• aid in developing sales funnels and long-term, personalised retention strategies;
• help with designing localised landing pages and other creative products;
• careful audience segmentation to generate the best targeted offers;
• convenient limit control and a large collection of scaling tools;
• up-to-date statistics on all key performance metrics in real time.

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The Main Things About Partner Promotion in Latin America

The region is rightfully considered the most promising for starting an online gambling business in 2025.

For rapid and sustainable growth in Mexico, Chile, or Ecuador, we recommend paying attention to the following nuances:

• The mentioned countries have record-high Internet penetration, with the overwhelming majority of web traffic coming from mobile users.
• Local players are open to all forms of real-money entertainment, but are most interested in guarantees of security and transparency regarding gaming conditions.
• The largest audience acquisition sources in each region are social networks, such as Facebook, Instagram, TikTok, and YouTube.

You can learn more about debuting in different favourable markets from our specialists. Also, we assist with redesigning, advertising, scaling, and improving existing projects.

Feel free to contact us if you would like to enlist the support of a reputable gambling software and service aggregator to join the ranks of the most successful global operators.

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James Burton The Casino Market partner, the owner of the gambling establishments’ network

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