Subscription services are gaining traction across various business verticals. What began as a trial version of YouTube Premium or Netflix has now become dozens of recurring monthly tariffs.
Casino Market’s team has prepared comprehensive information about this commercial model, its features, advantages, and unique nuances in iGaming. We can also help you launch and promote an innovative gambling business.
Entertainment Subscription Concept
The idea is almost identical to classic monthly tariffs: players pay a fixed fee in exchange for a specific product, service, or associated benefits.
There are several options for such services. To name a few:
- a certain number of free spins or sports bets per week or another period;
- participation in particular tournaments or exclusive content (VIP);
- reduced or no commissions for any type of related transaction;
- unique avatars and personalised user interface elements;
- an expanded selection of slots with higher rewards;
- early access to fresh entertainment releases.
A similar concept has long been used in the traditional video game industry. For instance, subscriptions on the Steam platform are very popular.
Following the Mobile-App Style
The vast majority of modern content for portable devices is developed using the Freemium model: the base functionality is available for everyone, but certain features require a fee.
The most common options include the following:
- accelerated or even skipped countdown;
- extra lives or attempts for the main characters;
- access to hidden locations or passing difficult levels;
- exclusive visual elements (avatars, personage skins, etc.).
Experiments with similar variations have already been conducted on the Slotomania platform, owned by Playtika Ltd. It is a social casino with mostly free offers. Bets are made with special chips, which are awarded to users as they progress in a game. A paid subscription allows customers to receive a certain number of these tokens each month.
Benefits of the Regular-Payment Model
The need to constantly purchase virtual currency or access to some entertainment levels can irritate casino enthusiasts and lead to session interruptions. This method is more inconvenient than helpful. A better alternative is a monthly tariff with a fixed deposit amount.
A single payment should unlock all gambling features on the portal, such as:
- tournaments;
- expanded betting range;
- quests that require specific skills;
- broadcasts of the best matches, etc.
Operators should focus on a subscription model like the one from Netflix rather than a 1-time transaction format for mobile games.
Why Players Choose Monthly Access
Regular contributions encourage users to manage their session time and spending carefully. People who have only 10 minutes a day to bet do not want to top up accounts for a single session. Instead, they prefer short visits within the limits purchased at a fixed rate.
Another advantage is strict financial control. Having a subscription significantly reduces the risk of overpaying. In fact, it is one of the most effective tools for preventing the development of gambling addiction.
Benefits for Digital Casino Operators
Many gaming platform owners avoid such tariffs because they fear losing profits. One of the key sources of income for slot websites is regular wagering from people who play from the early evening until late at night.
Currently, the online casino subscription market is almost empty. The risk of potential revenue drops forces niche companies to remain inactive, missing the opportunity to deliver unique services and attract more clients.
Fixed monthly tariffs offer operators the following benefits:
- boosted user loyalty and trust;
- availability of additional advertising tool;
- increased customer retention and lifetime value;
- strengthened reputation and enhanced brand awareness;
- secure, controlled sessions in accordance with international standards.
The Main Things About iGaming Subscriptions
The gambling industry is now at a crossroads: traditional slot websites with strict deposit limits are on one side, and experimental platforms with innovative commercial formats are on the other.
Let us review the main reasons for switching to a monthly payment model:
- Operators obtain an additional tool for monitoring and preventing betting caps from being exceeded.
- Such a unique marketing ploy can attract new audiences from different demographic groups.
- The novel model would lead to strengthened brand reputation and spread awareness.
- Businesses could obtain a significant increase in customer loyalty and lifetime value.
Our team helps entrepreneurs launch innovative iGaming platforms. To start an online casino or another promising project with professional support, feel free to contact us.
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