Twain Sport, in partnership with Betano, has made its highly anticipated entry into the Brazilian market. The BetGames subsidiary aims to captivate a new generation of punters with ground-breaking products.
Andreas Koeberl from BetGames has shared insights about the division's Brazil debut and discussed plans for expanding further.
Details of the Launch
Mr Koeberl expressed pride in the successful last-year introduction of the BetGames entertainment lineup in collaboration with Betano. In his words, the content has performed exceptionally well. Building on this achievement, Twain Sport's introduction to Brazil was a necessary progression since the country is deeply passionate about football and other athletic activities.
The goals were obvious, despite facing time constraints due to the product's launch not being available until April. Recognising the sports-centric culture in Brazil, with football supreme, BetGames seized the perfect moment to introduce T-Kick. By providing fans with access to thrilling activities around the clock, the company aims to achieve remarkable success in the local area.
Mr Koeberl highlighted that the recent launch of the round-the-clock Twain Sport offering features regular challenges and short games. With Brazil's immense enthusiasm for active pastime, the project is well-positioned to cater to this booming market. The T-Basket product is expected to complement the T-Kick soccer solution and appeal to a diverse range of punters.
International Experience
Drawing from practical knowledge in global markets, BetGames has been committed to continuous learning and reaching incremental success.
The key focuses for the company are:
- enhancing the user interface;
- improving the wagering experience.
Matches in the wagering products now take place more often, ensuring that there is always a new round of betting available for punters. This aligns with the demand for short-form action, which is popular among the new generation of users.
Twain Sport has also prioritised gathering feedback from its consumers to drive improvements. Customer experience played a crucial role in their surveys. Mobile-centred intuitive optimisation sets the company's products apart as truly unique.
BetGames plans to provide a variety of languages in products through artificial intelligence, aiming to create a highly exciting environment for users worldwide. The group has transitioned from limited matches to offering games 24/7. Recognising the need to be available across multiple time zones, the company has paved the way for its global reach.
Mobile Products in Brazil
Mr Koeberl emphasised that Twain Sport was designed as a platform compatible with different gadgets:
- mobile devices were placed at the forefront;
- desktop technologies were presented as secondary.
Some challenges, such as limited coverage of data, required thoughtful consideration. As a solution, the group offers a lot of UI modes for its products to accommodate varying bandwidths. This includes a special GUI format suitable for areas with limited or absent 4G.
This approach ensures uninterrupted enjoyment of matches, even in situations of intermittent data access. BetGames provides an animation-based experience instead of streams that get paused, thereby enhancing the engagement of the customers.
Catering to Sports Fans in Brazil
It is expected that T-Kick will attract considerable attention from bettors. The company aims to foster engagement with T-Basket by capitalising on the growing popularity of the sport in the area. This strategic move allows them to deliver a fast-developing game to an expanding audience and provide bettors with a diverse range of wagering options.
By combining football as an acquisition tool with new technology as a means of retention, the group aims to offer variety and cater to the evolving preferences of sports enthusiasts.
BetGames' Plans
The group has secured multiple international licences, paving the way for its global expansion.
The company’s next goals are as follows:
- obtaining official clearance from UK authorities;
- operating in Africa, which presents significant opportunities;
- going live in Ontario, where the initial feedback has been highly positive.
The studio anticipates that the combination of the 2 most favoured sports will resonate well. The group's primary goal lies in establishing a strong presence in Europe and the Americas.
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