BetGames' CEO shared thoughts on the recent release of the Classic Roulette live casino title. In Andreas Koeberl's opinion, the launch aligns with the company’s growth strategy and current market demands. He also voiced some expectations regarding the product’s results and plans for further operations.
Reasons and Motifs of the Game Creation
The specialist specified the corporation’s mission behind the recent release. He noted that the team aims to assist operators in converting casual bettors into casino gamblers. It is important to do this organically, without being harsh so that will end up in lowering CPAs and improving retention.
Usually, platform managers have to generate large bonuses or other perks, which may be not that beneficial for the business, to attract a wider audience. However, the provider offers another way.
To minimise expenses, entrepreneurs can utilise a curated selection of:
- games;
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If chosen thoroughly, the content can transform one type of entertainment enthusiast into another very quickly and with much fewer costs and risks. Mr Koeberl declared that the fresh live casino product was presented to keep punters interested and remain competitive in a saturated business landscape.
The CEO underlined the move was never about trying to contest with giant gambling organisations. He is aware of the price war’s uselessness considering that BetGames has lower audience coverage and overall scale. Instead, the provider chooses to focus on its niche, especially in terms of user conversion and experience. The developer ensures end clients do not have to switch lobbies to enjoy the solutions of the trusted provider.
In the expert’s opinion, studios that use various camera equipment and robot dealer arms are not so valuable to BetGames' key markets. For the studio, such an approach would rather be spending that is not thought out properly enough. The manufacturer focuses on players' amusement journeys and professional dealers to keep everything simple and according to targeted specifics.
Markets of Operation: Peculiarities
Classic Roulette is set to conquer the provider’s regions of current activities and Latin America especially. To make the launch as successful as possible, the company decided to eliminate constant streaming when punters choose their stakes. That helped a lot in terms of minimising data consumption.
The enterprise’s analysts found out that the client base prefers:
- silence when wagering;
- ability to concentrate on the task.
Thus, the developer ensured a bright, high-quality presentation when the wheel spins alongside a quiet, smooth betting environment for the participants to focus on making a decision. Besides convenience, this also positively affects technical nuances. Such benefits allow for saving users' data, especially in territories with poor infrastructure.
In Latin American countries, live entertainment is not so widespread yet partly because of comparatively worse power supplies and similar facilities. This is the reason why fast-loading software with lower data consumption is more popular in the region. For instance, RNG content is in high demand.
Mr Koeberl also talked about the African market where the company has achieved great results. The CEO mentioned that local players are very superstitious. Thus, they need solutions that are trustworthy and easy to use.
In comparison, Latin America’s punters are more demanding when it comes to localisation. Residents require the availability of regional languages, like Brazilian Portuguese and similar options. Still, a large number of punters from there mute the sound when playing, and this makes it challenging for the supplier.
Both African and Latin markets are just at the beginning of their journey towards accepting live content to its full potential. RNG games are developing quicker but still, there is a lot of room for improvement. Also, much depends on new regulations in countries, like Chile, Peru and others.
Further Strategy and Plans of the Provider
Besides focusing on developing within its niche, the studio’s key goal is adding increasing value for partners.
In the live entertainment sector, Mr Koeberl has seen many aspiring brands that strived to compete with flagmen, like:
A lot of young and ambitious brands failed or had a rough and hard landing process when it came to commercial achievements. The listed corporations are large-scale, and this gives them a solid advantage in the market. Operators who just started entering the business often underestimate such predominance.
In terms of round-the-clock live streaming, it is hard to deal with constant obstacles and expenses. Because of these, profits from games like roulette are decreasing. The provider chooses to follow its initial mission and enhance a unique selling proposition. The executive said that the team is ready to deliver but everything must make sense. Becoming a front-running supplier of content like blackjack is not the key goal for the manufacturer.
The expansion of the proprietary gambling catalogue in recent years was conducted as an accommodation to constantly changing tendencies in player preferences and innovations.
Mr Koeberl assured his enterprise plans to proceed with such a strategy and also:
- stay agile and relevant;
- make informed decisions;
- focus on global markets, etc.
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