Recently, Trever Crocker, CEO of Aristocrat, unveiled the company's plans to enter the online market of real money games.
According to the speech of the firm’s head at the annual gathering, Aristocrat intends to open its third business unit. The new department will be headed by Mitchell Bowen. Earlier, the company included such divisions as Aristocrat Gaming and Pixel United.
The launch of the innovative line is the most important step for the growth of the company in the internet space. The supplier plans to create and popularise its online platform.
Earlier, the firm planned to achieve progress in the web segment through the acquisition of Playtech. However, the failure of this deal changed the vendor's goals.
According to Crocker, getting a decent position in the online space will require significant investments. Nevertheless, Aristocrat's experience in business scaling and its previous achievements give confidence in the efficient implementation of this strategy.
The head of the new division said to present a detailed plan for its development in May this year. Crocker is confident that the studio's broad assortment of products and established productive relationships with key partners will help the brand to successfully evolve in the online segment.
The decision to focus on its business will allow Aristocrat to use time and financial resources rationally.
Over the past year, the company has shown impressive profitability. The total revenue of the manufacturer amounted to $ 4.70 billion.
This sum exceeds the amount of revenue received in 2020 by 14%. The firm's profit before taxes and other deductions amounted to $ 1.50 billion, which is 43% higher than in 2020.
The studio's after-tax income was $ 865 million. This is 81% more than in the previous financial year and just 3% below the profits received in the pre-pandemic period (in 2019). The brand's revenue in the American market grew by 46%. The company's income in the US amounted to more than 700 million dollars.
Aristocrat’s President Neil Chatfield noted that over the past year, the studio has been effectively implementing the development strategy of Aristocrat Gaming and Pixel United due to the well-coordinated work of specialists and the release of high-quality gaming content.
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