The Greentube vendor has acquired the operator, Admiral Sport. The company provides entertainment services in the Italian market under the AdmiralYes brand. In addition to working in the online sector, the operator owns more than 100 land-based establishments in this country.
Shortly before this purchase, Greentube also acquired the Italian operator Capecode Solutions. These deals will allow the brand to significantly expand its influence in the promising, regulated market.
The purchase of the Italian operators will make Novomatic, which owns Greentube, the largest operator and supplier in the local gambling industry. In addition to the AdmiralYes website, the brand has already managed the popular entertainment portal Starvegas since 2012.
The Vendor’s Business Scaling Strategy
According to Markus Buechele, CEO of Novomatic in Italy, the obtention of Admiral Sport will allow the firm to develop and expand its influence in both the offline and online segments. The manufacturer places particular emphasis on the Internet sector.
The commercial Director of the Greentube studio, Ronald van den Brink, noted that the rapid purchase of popular operators will let the company strengthen its position in the market and achieve the desired goals as fast as possible. The head of the brand considers Italy one of the key European directions. This region has great potential for the development of the entertainment sector in the coming years.
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